by Bob McCarthy | Jul 26, 2015 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Print Advertising
Advertising and marketing programs are supposed to generate results – measurable results. Too often, we forget that. Too often, we are led down the path of brand building and product awareness. We are seduced by creative ads, clever headlines and eye-grabbing...
by Bob McCarthy | Jul 3, 2015 | Email Marketing, General, Lead Generation, Online Advertising, Web Marketing
If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a...
by Bob McCarthy | Jun 23, 2015 | General, Lead Generation, Online Advertising, Web Marketing
We can always think of some reason not to do a particular marketing program. “Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Remarketing (also called Retargeting) is an advertising campaign...
by Bob McCarthy | May 12, 2015 | Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Web Marketing
On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges,...
by Bob McCarthy | Apr 12, 2015 | Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Web Marketing
I get calls occasionally from people who want to know what I charge for a sales lead. For a while, I was confused by this … because, frankly, I didn’t have an answer for them. I never know what it will cost to generate a lead for a particular client until after we’ve...
by Bob McCarthy | Mar 29, 2015 | Copywriting, Direct Marketing, General, Online Advertising, Web Marketing
Even if you have no experience or interest in Twitter, this technique could work for you. ——————- Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. It’s a marketing app...