by Bob McCarthy | Apr 25, 2016 | Collateral, Copywriting, Direct Mail, Direct Marketing, General, Online Advertising, Print Advertising, TV Advertising, Web Marketing
Today, I spent a good 10 minutes in my car following a National Grid truck on my way home from an appointment. It was a slow, stop-and-go ride through several back roads with no way to pass. With each stop, I would come face to face with the National Grid logo – and...
by Bob McCarthy | Jan 29, 2015 | Copywriting, General, TV Advertising
You must have seen them by now, those DirecTV commercials featuring Rob Lowe – the good Rob Lowe and the other Rob Lowe. The concept is pretty simple. The good Rob Lowe is using DirecTV. The other Rob Lowe is using cable TV. There are about half-dozen different...
by Bob McCarthy | Jan 8, 2015 | Direct Mail, Direct Marketing, General, Lead Generation, Print Advertising, TV Advertising
Direct response is a powerful marketing discipline that brings measurable results and accountability to your advertising and marketing. What’s not to like about that? So why don’t more marketers use it in their advertising? More to the point, why...
by Bob McCarthy | Nov 28, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, TV Advertising, Web Marketing
It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads. High response rates always seem to rule the day. But at some point, marketers began to realize lead quantity isn’t enough. You also need to consider the...
by Bob McCarthy | Oct 26, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, TV Advertising, Web Marketing
The free trial offer is one of the most common types of direct response offers. You see it everywhere – online, in print, on TV and radio. The free trial offer has been around forever. And for certain products or services, the free trial will always have great...
by Bob McCarthy | Oct 10, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Online Advertising, Print Advertising, TV Advertising
Would you know great advertising if you saw it? How would you recognize it? What criteria do you use to assess the effectiveness of a TV commercial, a print ad or a direct mail piece? What in your mind should great advertising accomplish? ——- We all have...
