Websites - SEO Strategy - Content Planning - Digital Ads (PPC) - Social Media - Drip Email

It is for many business owners, but it doesn't have to be - and frankly,

how long can you afford to stay in the dark?

From websites and SEO to digital ads, social media and email marketing,
today’s marketing seems like a well-kept secret known only to a few.

We’d like to change that for you … and your team. 

If making simple changes to your website takes forever or always turn into a major project, you're not in control. If you have no idea what your lead acquisition or customer acqusition costs are, you're not in control.

If you don't have a system to move your prospects  from one step to another in your sales process, you're not in control.

It's time to take control of your own marketing. 

You may be familiar with the story of the three blind men and the elephant.  As the story goes, each of the men touched a different part of the elephant and came away with a different impression of what the elephant looked like. None of the men were able to get a complete picture of the elephant.

Well, that's the problem in today's marketing world.  Everyone is an expert at something, but very few can help you see the big picture ... to help you understand how all the pieces fit together.  

That's what we want to accomplish with this program.  We want to give you and your team a thorough understanding of how digital marketing works - or should work - with your business. 

In Digital Marketing, the fundamentals are represented by three inter-related functions - your website, SEO and content planning.

It is through these three functions that you will be able to generate organic traffic to your website which hopefully you will then convert into sales leads. 

Your website is the centerpiece of your marketing.  SEO is the process we use to help Google and the other search engines find your website.  Content is what we use to capture their interest during a search and convert those new visitors into sales leads.  

Many coaching and training programs will give you some good ideas

for improving your marketing, but executing those ideas is another matter -

and often difficult to do without additional support.

We will work with you and your team to help you with execution too.

You may think of your website as the public face of your business - and it is - but if you look a little deeper, you will see it's actually the heart of your business.

More than just a well-designed brochure, your website should be the centerpiece of a content plan that positions you as the go-to authority in your field. 

It should also help you generate leads.

We can help you achieve these goals without overhauling the website you already have.

SEO, or Search Engine Optimization, may be technically complicated, but there are some basic steps you can take to get noticed and ranked by the search engines.

We're not going to turn you into SEO specialists, but we will show you how you can take control of organic search and be competitive in this vital area of digital marketing.

SEO falls into two separate categories - Global SEO and Local SEO - and we'll help you with both depending on your priorities. 

Everyone knows your website needs content - and lots of it.  Your visitors want it and Google wants it.

But what kind of content works best?  And how do you structure your content to get the most attention (and click-throughs) from the search engines. 

Content serves many purposes - to help you bring new visitors and return visitors to your site, and to help you convert those visitors into sales leads. We'll help you develop a content plan for every purpose.

SEO brings organic (free) traffic to your website, but at some point, you may need to look at paid traffic. Paid traffic means running ads - typically on a pay-per-click (PPC) basis. 

You can run search ads on Google and the other search engines to generate leads from people who are actively searching for businesses like your. 

Or you can run ads on Facebook otr various ad networks to build your brand and generate clicks.

Social media means different things to different people.  We see it as a way to extend your reach to new prospects who may not yet be in your orbit. 

Social media has great appeal because it offers free communications to a wder audience, but we find it is best used to enhance to other content marketing efforts.

For paid ads on these platforms, see PPC advertising. 

Many will tell you once you have captured a new lead - via SEO, paid media or any other source - this is when the work starts to get serious.  

A captured lead, even if it's just an email address, represents a new opportunity to communicate directly and repeatedly with messages relevant to that individual.

Emails can be arranged to move the prospect along the sales process - or simply as a way to stay touch over an extended period of time  

Before we doing anything else ... before we make any recommendations,

we want to get to know your business. 

This will help us customize the program to fit your needs

To get acquainted with your business, we'll take the time to learn about your products or services, your customers and prospects and, of course, your competitors.

Your website is more than an aesthetic exercise. It's also about generating traffic (visitors) through SEO and converting that traffic into leads and customers.

Even if you've never committed it to writing, every business has a lead process - a step-by-step overview that takes new leads all the way through to become a customer.

Keywords are critical to getting found on Google.  We will start by seeing which keywords you are currently ranking for and which works you should be ranking for.

If you're not paying attention to your marketing metrics, this might be a good time to start.  We will help you set up a process to help you keep track of what's important.

Capturing a new lead is a good start, but the real challenge is converting that lead into a customer.  We'll help you set up your lead nurturing process to improve your conversions.

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