Is Internet marketing still a mystery to you?

 

Are you overwhelmed by the learning curve of digital marketing?

From websites and SEO to digital ads, social media and email marketing, today’s marketing seems like a well-kept secret known only to a few.

And they certainly don’t make it easy for you, do they?

We’d like to change that for you … and your team.

 

Are you still at the mercy of the experts?

There was a time when you could get away with staying in the dark about your marketing. 

Whether it was a lack of time, interest or technical know-how, many business owners and marketing managers chose to turn their marketing over to the experts – website experts, SEO experts, Google and Facebook experts, email experts and of course, the integration experts.

But those days are gone.

Today, you need to have at least a good working knowledge of your marketing activities if only to become a better buyer of expert services.

It’s time to put a stop to
“trial-and-error” marketing

Blame it on the Internet.  Every day we are exposed to a flood of new products, new tools and new platforms – all designed to become the next big thing in marketing.

Every once in a while, they are right.  But more often than not, we get distracted by these new shiny objects that do little to move our marketing forward.

Stick with the tried and true, and stay away from this type of “trial-and-error” marketing.

To move forward with confidence, take time to understand the basis components of digital marketing – and then see how all these components work togther to form a true marketing system. 

 

It’s time to take ownership
of your own marketing

When you delegate out a good portion of your marketing, you are trusting someone else’s knowledge and experience.

But how do you judge their performance? How do you know if they are doing a good job or if it’s time to move on to another expert?

You might be looking at results, but which metrics are most important to you?  And how directly impacted by the current contractor?

How to be a smart marketing decision maker and buyer.

• Ask the right questions
• Know what performance metrics to follow
• Set achievable but realistic expectations
• Have confidence in yourself – and your marketing team

 

 

We’ll educate you – and train your team

We designed this program with two audiences in mind…

First, to provide business owners and senior staff with more general knowledge of their marketing

Second, to deliver more hand-on training to those on your team who will actually implement the program.

 

What we’ll cover

The Marketing Action Plan

During this 6-week period, we will together develop you develop your Marketing Action Plan.  We will look at your business, your products and/or services, your customers and your future customers and your current marketing activities and results.

Foundational and Lead Generation Tactics

 

Here’s what the program includes

• A one-on-one coaching relationship with a small business expert
• Complete training and development for your marketing team
• Access to a full online training portal for your team
• A proven marketing system that evolves as you grow
• Tools, templates, and resources to help your team confidently build and execute a marketing action plan

No more marketing guesswork or wondering what your marketing team should do

 

And then we’ll work with you to start
building a marketing system that works for you

This is a custom-developed program designed especially for you and your team.

We start with a proven structure, but then we application your information –  your business, your audience, your products and service and your assets – as we build out your marketing plan together.

 

– a plan that will

• That produces consistent and predictable results
• That fills your funnel with leads, appointments and new customers
• That you can manage, monitor and adjust on your own
• That finally turns your marketing into VALUABLE business asset

 

 

In this program, our consultant will be your strategic advisor while they help you develop the marketing skills and knowledge of your team.

 

 

What we’ll cover

The Marketing Action Plan

During this 6-week period, we will together develop you develop your Marketing Action Plan.  We will look at your business, your products and/or services, your customers and your future customers and your current marketing activities and results.

Foundational and Lead Generation Tactics

 

 

Questions and Answers

Will I need to overhaul my website?

Not necessarily.  This will be entirely up to you.  As we go through the steps for developing your website messaging, you will see where things may be improved.  If you the new ideas, you may be able to implement them within your current website.

 

I also have some marketing pieces in place.  Will I need to replace them?

Same answer, not necessarily. If you have some marketing activities in place and you have some results, we can use that information as benchmarks.  This will save us time when we get those activities in our plan.

 

 

 

A flexible, self-paced program

 

 

We won’t recommend any changes, but you may

 

“Website/SEO/Digital Marketing isn’t rocket science
but some vendors and consultants want you to believe it is.”

 

Does your marketing seem like a black hole?

 

To the layman or the novice, marketing looks like a bunch of unrelated activities that somehow – usually through trial and error – try to find some

It doesn’t have to be that way.

In fact, it shouldn’t be that way – if you’re willing to take control of your own marketing

 

How to be a smart marketing decision maker and buyer.

Ask the right questions

Know what performance metrics to follow

Set achievable but realistic expectations

Have confidence in yourself – and your marketing team

 

 

SEO made easy

Simplifying SEO

Managing your own website

Understanding online advertising

Building a lead nurturing drip email sequence

Tracking, monitoring and analyzing your results

 

 

 

Develop a practical and easy to follow pathway for

 

 

 

No more trial and error

 

 

Start with our Marketing Action Plan

Start with our 6-week Marketing Action Plan that will lay the groundwork for your marketing activities moving forward.

Here we’ll step back and help you look at (or take a second look) at your business, your target audience, your messaging and your execution process.

In the end, we will help you prepare your own Marketing Action Plan which will serve as your master plan for the next steps.

 

Then move on to our Tactics and Projects

 

 

 

 

 

 

 

What we’ll cover

The Marketing Action Plan

During this 6-week period, we will together develop you develop your Marketing Action Plan.  We will look at your business, your products and/or services, your customers and your future customers and your current marketing activities and results.

Foundational and Lead Generation Tactics

 

 

Questions and Answers

Will I need to overhaul my website?

Not necessarily.  This will be entirely up to you.  As we go through the steps for developing your website messaging, you will see where things may be improved.  If you the new ideas, you may be able to implement them within your current website.

 

I also have some marketing pieces in place.  Will I need to replace them?

Same answer, not necessarily. If you have some marketing activities in place and you have some results, we can use that information as benchmarks.  This will save us time when we get those activities in our plan.

 

 

 

A flexible, self-paced program

 

 

We won’t recommend any changes, but you may

 

“Website/SEO/Digital Marketing isn’t rocket science
but some vendors and consultants want you to believe it is.”

 

Does your marketing seem like a black hole?

 

To the layman or the novice, marketing looks like a bunch of unrelated activities that somehow – usually through trial and error – try to find some

It doesn’t have to be that way.

In fact, it shouldn’t be that way – if you’re willing to take control of your own marketing

 

How to be a smart marketing decision maker and buyer.

Ask the right questions

Know what performance metrics to follow

Set achievable but realistic expectations

Have confidence in yourself – and your marketing team

 

 

SEO made easy

Simplifying SEO

Managing your own website

Understanding online advertising

Building a lead nurturing drip email sequence

Tracking, monitoring and analyzing your results

 

 

 

Develop a practical and easy to follow pathway for

 

 

 

No more trial and error

 

 

Start with our Marketing Action Plan

Start with our 6-week Marketing Action Plan that will lay the groundwork for your marketing activities moving forward.

Here we’ll step back and help you look at (or take a second look) at your business, your target audience, your messaging and your execution process.

In the end, we will help you prepare your own Marketing Action Plan which will serve as your master plan for the next steps.

 

Then move on to our Tactics and Projects

 

 

 

 

 

 

 

 

 

What we’ll cover

The Marketing Action Plan

During this 6-week period, we will together develop you develop your Marketing Action Plan.  We will look at your business, your products and/or services, your customers and your future customers and your current marketing activities and results.

Foundational and Lead Generation Tactics

 

 

Questions and Answers

Will I need to overhaul my website?

Not necessarily.  This will be entirely up to you.  As we go through the steps for developing your website messaging, you will see where things may be improved.  If you the new ideas, you may be able to implement them within your current website.

 

I also have some marketing pieces in place.  Will I need to replace them?

Same answer, not necessarily. If you have some marketing activities in place and you have some results, we can use that information as benchmarks.  This will save us time when we get those activities in our plan.

 

 

 

A flexible, self-paced program

 

 

We won’t recommend any changes, but you may

 

“Website/SEO/Digital Marketing isn’t rocket science
but some vendors and consultants want you to believe it is.”

 

Does your marketing seem like a black hole?

 

To the layman or the novice, marketing looks like a bunch of unrelated activities that somehow – usually through trial and error – try to find some

It doesn’t have to be that way.

In fact, it shouldn’t be that way – if you’re willing to take control of your own marketing

 

How to be a smart marketing decision maker and buyer.

Ask the right questions

Know what performance metrics to follow

Set achievable but realistic expectations

Have confidence in yourself – and your marketing team

 

 

SEO made easy

Simplifying SEO

Managing your own website

Understanding online advertising

Building a lead nurturing drip email sequence

Tracking, monitoring and analyzing your results

 

 

 

Develop a practical and easy to follow pathway for

 

 

 

No more trial and error

 

 

Start with our Marketing Action Plan

Start with our 6-week Marketing Action Plan that will lay the groundwork for your marketing activities moving forward.

Here we’ll step back and help you look at (or take a second look) at your business, your target audience, your messaging and your execution process.

In the end, we will help you prepare your own Marketing Action Plan which will serve as your master plan for the next steps.

 

Then move on to our Tactics and Projects