Direct Response Marketing
Consulting and Coaching
McCarthy & King Marketing is a Boston (Massachusetts)-based direct marketing agency offering direct response marketing consulting and coaching services.
If you’re starting a new direct response marketing program, let us help you get off to a good start.
Our Strategic Planning service will cover everything you need to consider – from list research to creative advice to response tracking and analysis.
If you already have a direct response marketing program in place, but you would like to see some improvements, we offer a broad-based Strategic Planning service as well as more focused advice for specific areas of your program.
- Strategic Planning
- Mailing List Review
- Offer Review
- Format Review
- Creative Review
- Budget Review
- Response Analysis
- Lead Acquisition Review
- Lead Conversion Review
- Sales Integration Review
Consulting engagements may be conducted onsite, by phone or both. Each assignment is completed with a brief written report that includes specific recommendations.
If you prefer to handle most of your marketing activities in-house, we offer a Coaching Service that provides your staff with both guidance and education.
As your staff members plan and execute individual campaigns, we will be available – onsite or by phone – to offer assistance.
Our role in the process is flexible and may be adapted to your needs.
Projects vs. Programs
Our Consulting and Coaching services are available on a project basis or as part of a month-to-month consulting program.
To learn more
Call Bob McCarthy at508-473-8643.