Content Marketing – for online and offline marketing
The most effective way to increase website traffic and build your reputation as an authority in your field is through the creation of marketing content. This includes blog posts, articles, reports, ebooks, tip sheets, white papers, videos, tutorials and other helpful information. Content is also used as lead magnets in traditional direct marketing to generate leads.
Content Marketing is a consulting/creative service designed to help you plan, organize and create your marketing content.
As a consulting service, we will help you create an initial plan, develop topic ideas and establish a process for getting content completed and distributed. As a creative service, we will help you create and produce your content development – from blog posts and tutorials to white papers, ebooks and tip sheets.
We work with B2B, B2C and non-profits.
It starts with a Content Marketing plan
To be sure, actually creating the content will require your greatest investment of time and money. But before you can create, you need to plan, organize and schedule.
You start by identifying the topics you want to cover in your content marketing. Often this is done around keyword phrases but before you get that specific, look at the broad categories and sub-categories.
Then look at your audience segments and what types of content would work best for each segment. Some content may be simple and straightforward while other content may require a level of sophistication or industry expertise.
Here are some of the issues related to Content Creation:
Understand that different audiences will be interested in different types of content. C-suite executives may be more interested in the strategic implications of your product or service. Function-area supervisors and employees may be more interested in tactical ideas.
Sales stage-aligned content
As prospects move through the sales process, their interest in your content may change. Early-stage prospects may be interested in a white paper or tip sheet, while later stage prospects may want to attend a webinar or be interested in a free strategy session.