Contractor Marketing

Lead Generation  |  Direct Mail  |  Digital Marketing

Let’s get you more leads

Running a construction business has more than its share of headaches whether you’re a general contractor, a remodeler or you run your own specialty sub-contracting business.

And chief among them is getting new business on a consistent basis. It’s never easy.

Yes, there are times when jobs keep coming your way and your only problem is getting help and meeting deadlines.

But there are those slow times when nothing is coming in and you’re beginning to wonder why you haven’t done any marketing.

If you’re responsible for new business development, you know there is no shortage of marketing options available to you – both online and offline.

To be sure, digital marketing is the popular choice today (see our digital services below), but direct mail continues to be a powerhouse for reaching specific target markets.

If you need to reach homeowners of a certain income or home value, or if you need to target commercial property owners or other contractors, direct mail has many advantages.

Let’s have a conversation.

A full-service direct mail program – with flexibility

We have put together a direct mail program that does everything for you – but we also want to give you choices.

Mailing lists
Target the right audience for your business. Target homeowners by age, income, home value, time in the home and location. Or target business owners by industry, company size, property ownership, job title and location.

Mailer formats
Postcards, letter mail, snap pack mailers.  Select the mailer format you want.  Each comes with its own pricing

Mailing quantities
After we run your numbers, you will have an estimated quantity for your entire market. But you can mail any quantity you want.

Response options
After your mailer is received, you want to give people as many response options as possible. Phone, landing page, QR code, reply mail, walk-in. The choice is yours.

Schedule flexibility
This is your campaign so you decide when you want to print and mail. Once everything is ready, you simply place your order to begin the campaign. You can mail any time with any quantity.

Plus, optional digital ad and email support

Direct mail works very well as a standalone, but you can also support your mailing with digital ads – to reinforce your message on Facebook, Google or any online ad network.

And as you start to generate leads, it’s important to have a follow-up drip email program in place – so you can stay in touch with those leads over many weeks, months, even years.

Get a FREE mailing list report – and complete pricing

It’s easy to get started.  Just tell us who you want to reach and where they are located (zip codes, cities, counties, states).  We will then produce a FREE personalized mailing list report along with complete pricing for your direct mail campaign.  It’s all free without obligation.

Let’s start with a chat

If it looks like we can help you, let’s get acquainted. Just a brief chat would do – maybe 15 or 20 minutes. Click here to schedule a call (or Zoom meeting). Or call 508-473-8643 (M-F/9-5/Eastern).

Lead Surveys

We also offer Digital Marketing Services


New websites are great, but chances are you just need a few changes. Let’s take a look and give you some ideas.

Facebook Ads

Facebook is the most popular social media platform on the planet with extensive targeting. Let’s see if it’s right for you.

Customer Reviews

Customer reviews on Google and other platforms will get you higher rankings – and we can show you how.

Local SEO

How do you get your business listed on Google Maps (the Map Pack)?  It’s a process – and we can show you how.

Online Display Ads

Online display ads are everywhere, but we can help you place them in front of your best target audience.

Listings & Citations

Google has made it very clear, it wants to see consistency across all website directory listings. Let’s get started.

Google Ads

Google Ads puts your business in front of people who are actually searching for businesses like yours. And we can help you.

Email Marketing

Keep your name in front of the people who have already engaged with you and opted in to your email list.

Local Service Ads

Local Service Ads is a relatively new Google offering that will send you leads – if you quality. We can help.

“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach. Our revenues increased while our costs went down.”
Chuck Page

COO, Darling Consulting Group