Expert copywriting services for direct mail, email, advertising and the web

Looking for a copywriter?

Then let’s get acquainted.  But first …

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Freelance Copywriting Information Kit & Price Guide

Expert copywriting for direct mail, email, advertising and the web

Could you use copywriter on your team?

CopywritingSo you’ve put together a marketing to-do list and guess what – they all need some level of copywriting.

Even if you like to do your own writing, projects are piling up on your desk right now – web pages, blog posts, sales letters, product sheets, emails, direct mail, ads, white papers, case studies and more. Who’s going to write it all?  I’d like to help.  My name is Bob McCarthy.  I am a marketing copywriter with more than 30 years of experience helping people like you.   For most of that time, I wrote traditional marketing promotions –  direct mail, ads, brochures, etc.

Today of  course, it’s a new world and I have expanded my services to include online copywriting services – for websites, blogs, online ads, PPC and  email.

Whether you’re a small business owner, corporate marketing manager or ad agency creative director, I can help.  Let’s see how we can work together.

Bob McCarthy

Now, let me try to answer some of your questions …

Copywriting projects

  • Sales letters
  • Direct mail packages
  • Self-mailers
  • Postcards
  • Lead gen letters
  • Fundraising letters
  • Email blasts
  • Drip email series
  • Email newsletters
  • Websites
  • Web pages
  • Landing pages
  • Blog posts
  • Print ad/Inserts
  • PPC search ads
  • Banner ads
  • Brochures
  • Product sheets
  • White papers
  • Case studies
  • How-to reports
  • Tip Sheets
  • E-guides
  • Articles
  • Press releases

Do you specialize in an industry?

Sometimes I wish I did because it would be a lot easier … but a lot less interesting.

No, the truth is I work in every industry (or so it seems).  I like the variety.  I like being able to mix it up and move from one project to another.

To be sure, knowing an industry has its advantages – especially in technical or advanced knowledge fields.  That’s why I often tap into the expertise of your subject matter specialists.

It’s important for me to not only understand your product or service, but also to write text that is commonly used in your industry.  This is not always easy, but it’s a high priority for me.


Do you handle small jobs?

Sure, why not?  Small jobs often turn into larger jobs.  Or at the very least, more jobs.

It’s all work – and I get paid for all of it.

I have never turned down jobs because they were too small.

I sometimes lose jobs because my estimates exceed the budget. But that happens with big and small jobs alike.

Do you provide graphic design too?

Absolutely.  I have a team of graphic designers ready to work on your project.

These are designers I’ve been working with for more two decades so you can benefit from a true copy-design team relationship.

I understand though that some clients come to us with their designer already in place.  That’s okay.  It can be a little more difficult getting on the same page with a new designer, but it’s workable.

How do we get started?

First, you tell me about the project and I give you an estimate.

With your approval, you will need to send me background information or put me in touch with people who can provide that information.

Then I’ll write a draft for your review.  If you’re using my graphic designer, I will also provide initial design at this stage.

With your feedback on my draft, I’ll write another version for you.

How many revisions do I get?

I don’t put a limit on revisions because I want you completely satisfied.

We know you’ll have revisions – maybe more than a few. But we do not charge for revisions unless you decide to change the direction of the project.


Copywriting assignments are estimated in advance on a project basis. To review our pricing, download our Freelance Copywriting Services Information Kit & Price Guide.

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