Direct Response Marketing Copywriting


Looking for a freelance copywriter? We’ve got two.

We’re Bob McCarthy and Sheryl King.   Two marketing copywriters with decades of experience … under one roof.

We’ve been freelancing since 1984 working with businesses (large and small), non-profits (fundraising and marketing) and agencies (as subcontractors).

Bob started in the newspaper business, then spent some time in PR  before finding direct marketing in 1980.  Since then, Bob has handled a wide range of direct response assignments – mostly direct mail, but many online assignments as well.

Bob’s specialty is in demand generation (lead generation and lead nurturing) for business-to-business (b2b) companies.

Sheryl’s background in copywriting comes from the consumer and retail sectors – with extensive experience in the kitchen and bath industry.

She handles all kinds of direct response projects but is especially fond of non-profit fundraising assignments.

If you need a professional copywriter – for your direct mail, sales letters, email, websites, brochures, booklets, white papers or case studies – call us to discuss your project and get an estimate.


If you need graphic design too …
Many of our projects require the work of a skilled graphic design.  While we are happy to work with your designer, we do have graphic designers available.  Click here to learn more.


Types of copywriting assignments
Our Copywriting Services cover the following areas


  • Complete direct mail packages
  • Sales letters, lead letters, renewal letters, etc.
  • Self-Mailers
  • Postcards
  • Surveys


  • Auto-responder email “drip” campaigns
  • Email newsletters
  • Email blasts


  • Websites and individual web pages
  • Landing pages and PURLs
  • SEO copywriting


  • Print ads
  • Print inserts
  • Banner ads
  • Pay-per-click ads


  • Product brochures
  • Corporate brochures
  • Sell sheets
  • Sales kits
  • Annual reports
  • Case studies
  • Customer interviews
  • Newsletters
  • White papers
  • How-to booklets



Copy Editing
If you prefer to write your own copy, but could benefit from our editing, click here.


Copy Diagnostics
If you would like a second opinion of your current creative work, click here.

We’re near Boston but you can be anywhere
If you prefer to work with local copywriters, we are located in Milford, Massachusetts – just 45 minutes from Boston, Worcester and Providence.

While most of our business comes from southern New England, we are happy to work with you no matter where you’re located.    Most of our communications are handled by email and phone so long-distance clients is no problem.

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