Creative, Copy & Design

Direct Response Marketing


McCarthy & King Marketing is a Boston (Massachusetts)-area direct marketing agency providing creative strategy, copywriting and graphic design for direct mail, email, advertising and all forms of collateral and educational content.

We work with our own clients as well as other agencies (on a subcontract basis).


Direct Mail

  • Complete direct mail packages
  • Sales letters and lead letters
  • Self-mailers
  • Postcards
  • Booklets
  • Surveys


  • Email newsletters
  • Email promotions
  • Automated email series


  • Print ads
  • Print inserts
  • Online banner ads
  • Pay per click ads


  • Squeeze (lead capture) pages
  • Landing (sales letter) pages
  • Websites and web pages

Marketing Collateral

  • Product brochures
  • Sales kits
  • Annual reports
  • Sales sheets

Educational Content

  • White papers
  • Articles
  • How-to booklets
  • Case studies
  • Customer interviews



Production (optional)
If you need help with printing, mailing, email execution or web page development, we can help.  Please call for a production estimate.


Request an Estimate
If you have a specific creative project in mind, let us prepare an estimate for you.  Let’s discuss your project, finalize the specifications and put together some numbers.  Call Bob McCarthy at 508-473-8643.