Get your website found by online searchers using Local and Global SEO
SEO, or Search Engine Optimization, is an important part of every organization’s online strategy. Getting highly ranked by Google and getting found by people using Google – without paying for advertising – should be a long-term goal for your business.
But it’s a challenge – a challenge that requires a commitment to an ongoing multi-step process. We can help you with that process.
Local SEO vs. Global SEO
We make this distinction because each requires a different process with different goals and different priorities. Yes, they are both SEO and there is some overlap, but they need to be handled differently.
Local Search & Google Maps
For any business that sells to a local market, Local Search is the Holy Grail of digital marketing – for two very important reasons:
- First, you’re getting found by people who are actually searching for businesses like yours. In other words, high-intent prospects.
- Second, all the clicks and leads you get are free. Yes, free.
When someone does a search query for keyword phrase related to your business, they are taken to a Google search page where they see many different types of listings – sponsored ads (Google Ads), directory listings, organic page listings and Google Maps.
Google Maps shows the top three listings for your local area for that particular query. The listings will change with a different query or a different location by the searcher.
How do you get in the top three listings?
Google has given us some guidelines for getting better rankings. And while there is no guarantee, if you follow the guidelines, you improve your chances.
Here’s a quick overview of what needs to be done.
It all starts with your keywords – or more specifically, your keyword phrases. That’s how Google decides what listings to show on a particular query – and so, that’s what we need to use to build our Local SEO plan. For Local SEO (as compared with global SEO), the keyword is actually a two-part structure – (1) the keyword itself, and (2) the geographic location.
Google Business Profile
If you want to be recognized by Google, you need a Google Business Profile (formerly known as Google My Business). Your profile needs to be claimed, verified, completed and optimized. This is a baseline requirement if you’re going to succeed with Local SEO.
Keywords are at the heart of your SEO ranking – keywords as they appear on your website. That’s what Google wants to see. Keywords related to your business placed strategically on your website pages.
Google needs to verify your business, and it does so by matching your business Name, Address and Phone number (NAP) against the information that appears across the web. By running your NAP against other business listings, Google gains confidence in the information it has collected from other businesses.
Google has made it very clear: the more high quality reviews you have, the higher you will rank.
Social Media Ads
Social media ad campaigns are developed for the specific platform by creating an account on the selected platform.
Facebook is by far the most popular social media ad platform. LinkedIn is more often used when targeting a business audience.
Multi-Network Display Ads
Banner ads appear on millions of websites, news sites, blogs, apps and other web properties across the globe. They are placed by advertising networks on specific web locations or by placing ads in front of people who match your ideal customer profile.
Ads are created in a variety of sizes to match the many different size configurations available on those web properties.
You can target prospects based on demographics, behavior, interests and location.
Let's schedule a Strategy Session
Would you like to go a little deeper and take a closer look at what a marketing project might look like?
Then let’s schedule a one-to-one Strategy Session. This would be a 60-minute Zoom meeting or phone call (if you prefer) where we walk you through these projects or any other projects we offer.
There’s no obligation involved. Just a chance for us to get acquainted … and for you to learn more about developing a marketing program for your organization.