Direct Mail

Digital Display Ads

Digital Advertising falls into three groups –

  1. Search Advertising (on Google primarily)
  2. Social Media Advertising
  3. Display Advertising – everywhere else across the web.

Google Search Ads is a dedicated platform for placing your ads in front of people who are actually searching for business like yours. This is a complex and highly competitive platform that can generate leads from highly engaged prospects. To learn more about how we can help you with Google Search Ads, click here.

Social Media Ads are platform-specific meaning you place your ads directly with your choice of social media platforms – Facebook, Instagram, Twitter (X), LinkedIn and TikTok.

Display Ads represent all the ads that are not Search or Social Media ads – which is the vast majority of digital advertising. These are ads that appear everywhere – across the massive network of websites, news sites, blogs, aps and other webs properties on the Internet.

How Digital Display Ads Work

Visit almost any popular website or news site, and you’re bound to see banner ads (across the top), skyscraper ads (down the side) and many smaller square/rectangular ads throughout the page.

Digital Display Ads have wide reach. They can reach a national or world-wide audience, but they can also be targeted to very small and focused audiences – on a local level at a price any business can afford.

Let’s break it down:

Audience Targeting

Display Ads can be targeted to any audience you want. All we need to do is develop an Ideal Customer Profile (ICP).

We can then target your prospects by their demographic profile, by their interests and past actions, and, of course, by their location. We can drill down to your local zip code or even, with geo-fencing, to an individual location or building.

If you have a list of people you want to reach, we can upload that list and target only those people.

We can also target recent visitors to your website and specific landing pages.

Ad Creation

With Digital Display Ads, we typically create two ad concepts for your review and feedback.

From there, we will finalize one concept, and then reconfigure your ad into multiple ad sizes for both desktop and mobile devices.

Every ad will have a link connecting to your website or a dedicated landing page.

To maximize response to your ads, we recommend some type of informational offer or Call-to-Action (CTA).


Pricing for Display Ads is handled on a Cost-per-1000-Impressions (or CPM) which is typically spread out over a full month.

We charge an initial setup fee for the first campaign. This is a one-time fee unless you want to change the ad creative.

Setup Fee: $600

Impressions 1 month 3 months 6 months 12 months
25,000 $600 $550 $525 $500
50,000 $800 $750 $725 $700
100,000 $1,000 $950 $925 $900
200,000 $1,200 $1,150 $1.125 $1,100

Pricing above is monthly pricing for Digital Display Ads.

For pricing information on Google Search Ads or Social Media Ads, click here.

Schedule a Walk-Through

Use the link below to schedule a one-on-one Zoom meeting where we will walk you through our services, our process and our pricing. And bring your questions too.

Click here to schedule a Zoom Walk-Through. Or call us at 508-473-8643 (M-F/9-5/Eastern).

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