Direct Mail – Full Service Campaigns
Clients often come to us because they need help with a specific area of their direct marketing program.
But sometimes, they want us to implement the entire program for them.
We’ve been planning, creating and implementing direct mail for more than 30 years.
Here’s a quick overview of how we can help you.
Direct mail campaign options
Campaigns can be structured as standalone mailings or as part of a larger direct mail strategy. It’s important to think ahead about how you see direct mail working for you.
If you’re new to direct mail and want to determine whether it’s a viable option for you, a test campaign is a good way to start. To ensure your test mailing produces valid results, we recommend an initial mailing quantity of 5,000 to 10,000 pieces. It’s not required. We can mail any quantity you want.
Whether you’re promoting a one-time event or sales promotion, sometimes you may just need a single campaign. You can mail any quantity you want. We’ll provide everything need for your direct mail campaign as well as digital marketing support and follow-up lead nurturing.
For maximum exposure and brand awareness, you may want to set up a multi-touch campaign that involves sending your mailer to the same audience multiple times in a short period of time. You can mail the same piece every time, or we can create new mailers for each mailing.
Monthly or Weekly Mailings
If you are using direct mail to generate a consistent flow of new leads over an extended period of time, a weekly or monthly mailing program is the way to go. You can set this up for a single sales rep or an entire team where mailings are sent out to designated territories.
What a full-service campaign includes
Our services cover everything you need …
- Mailing List
- Mailer Format Selection
- Offer Planning
- Response Options
- Print/Mail Production
- Response Handling
- Analysis & Adjustments
Plus these optional support services …
- Landing pages
- QR codes
- Reply mail
- Lead tracking
- Call tracking
- Phone answering 24/7
- Online display ads
- Follow-up drip email sequences
Choice of mailer formats
Direct mail offers virtually unlimited options when it comes to format selection.
Here are four common formats:
- Postcards – full-color postcards in three sizes (4×6, 6×9, 6×11)
- Letters – one or two-page letters with outer envelope and optional reply card
- Self-Mailers – full-color folded mailers measuring 12×9, 18×9 or 24×9 that folds down to 6×9
- Snap Packs – perforated envelope that opens to a one-page letter
In working with you, we will explain the advantages and disadvantages of each format to help you decide which is most appropriate for you.
Let’s start with a chat
If it looks like we can help you, let’s get acquainted. Just a brief chat would do – maybe 15 or 20 minutes.
Click here to schedule a call (or Zoom meeting). Or call 508-473-8643 (M-F/9-5/Eastern).