Direct Mail – Pricing
So, what does direct mail cost? We get this question all the time.
The answer, of course, is “it depends.” It depends on the specifications. So we put together this pricing page based on the following program specifications:
- Mailing Lists – we can use your mailing list, or we can acquire a list for you.
- Mailer Formats – choose from one of four formats
- Creative – we will provide complete copy and design with your input and feedback.
- Print/Mail Production – we handle all this on your behalf.
- Response Channels – we will arrange for a landing page, QR code, reply mail, phone, etc.
- A/B Split Testing – we will arrange for A/B split test to continually improve your program.
- Lead Follow-Up – we provide a range of lead follow-up services.
Choice of Mailer Formats
Pricing covers your choice of four direct mail formats – a 6×9 postcard, a personalized letter mailer, a tear-open snap pack and 9×12 folded self-mailer – all printed in full color. If you want to use a different mailer with different specs, we can give you a customized quote.
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If you have any questions or would like to discuss a project, please schedule a phone call or Zoom meeting.
Solo Mailing
The pricing below represents your total cost for a solo direct mail campaign. The quantities shown are not required quantities. You can print and mail any quantity you want, but as you can see the cost per piece decreases with quantity.
Pricing as of 1-16-24
| Mail Quantity | 2,500 | 5,000 | 10,000 | 20,000 |
| All-In Cost | $5,250 | $7,000 | $10,500 | $17,000 |
| Per Piece Cost | $2.10 | $1.40 | $1.05 | $0.85 |
Repeat Mailing with same or similar creative – reduce price by $1,000
All-In Pricing includes:
Mailing lists, choice of 4 formats, creative (concept, copy, design), printing, addressing, personalization, mailing services, Standard Class postage, A/B split testing, simple landing page, 2 follow-up welcome emails.
Monthly/Weekly/Repeat Mailings
Spread your mailings out over time and generate a consistent flow of leads.
Pricing as of 1-16-24
| Mail Qty | 1,000 | 2,000 | 3,000 | 4,000 | 5,000 |
| 3 Mailings | $2,500 | $3,500 | $4,500 | $5,500 | $6,500 |
| 6 Mailings | $2,000 | $3,000 | $4,000 | $5,000 | $6,000 |
| 12 Mailings | $1,750 | $2,750 | $3,750 | $4,750 | $5,750 |
| 26 Mailings | $1,615 | $2,615 | $3,615 | $4,615 | $5,615 |
| 52 Mailings | $1,558 | $2,558 | $3,558 | $4,558 | $5,558 |
Pricing is based on use the same creative.
All-In Pricing includes:
Mailing lists, choice of 4 formats, creative (concept, copy, design), printing, addressing, personalization, mailing services, Standard Class postage, A/B split testing, simple landing page, 2 follow-up welcome emails
Optional Add-Ons
- Information Packet or Lead Magnet – one-time cost starting at $2,500
- Advanced 3-Step Landing Page – one-time cost starting at $1,500
- Expanded Email Follow-Up – one time cost starting at $800
- Retargeting Advertising – one-time cost starting at $800
- Digital Display Advertising Support – monthly cost starting at $600
Let's schedule a FREE Strategy Session
Do you have any questions? Would you like to know more?
Then let's schedule a one-on-one Zoom Strategy Session. There's no obligation. Just a chance to get some answers.
If you prefer, you can schedule your demo by phone at 508-473-8643,