Projects – Direct Mail Postcards

Direct Mail Postcards and Postcard Campaigns

McCarthy & King Marketing is a central Massachusetts direct marketing ad agency that creates and produces direct mail postcards and full-service postcard campaigns

Boston Bark postcard campaignWhy postcards?

Typical Sizes of Direct Mail Postcards

Postcards can be any size you want, but the size you select will impact both your postage rate and your printing costs.

Postcard Rate Postcards

To qualify for the discounted Postcard Rate, a postcard must ber at least 3-1/2 x 5 inches and not exceed 4-1/4 x 6 inches.  These smaller postcards are best suited for reminder mail and for simple, easy-to-understand promotions.

Letter Rate Postcards

Letter Rate Postcards are all postcards that larger than 4-1/4 x 6 inches and no larger than 6-1/8 x 11-1/2 inches.  Typical sizes are 5-1/2 x 8-1/2, 6 x 9 and 6 x 11.  These are the most common types of promotional postcards.

Flat Rate Postcards

B2B Direct Mail Postcard SeriesFlat Rate Postcards are all postcards that exceed 6-1/8 x 11-1/2 inches.  Because of their size, they do get noticed, but you will pay a premium in postage for this added size.


Postage Savings with Postcards

The US Postal Service has established a special reduced postage rate for postcards up to 4.25 x 6 inches in size.  Compared to the normal 44 cent first class postage rate, smaller postcards can be mailed for just 28 cents per piece.   However, if the postcard exceeds the required dimensions – even by a small amount – the postage cost will revert to 44 cents.

Typical applications of Postcards

Winchester Systems postcard campaignPostcards have limited space for your marketing message.  Even large postcards are unable to deliver anything but a short, simple message with a low-commitment offer.

But the simplicity of postcards offer other advantages.  Because they usually deliver a single message and do not need to opened to be viewed, postcards are increasingly popular.

This is especially true for retail traffic building, lead generation and lead nurturing applications.


Direct Mail Strategic Planning Services

  • Mailing list research/database development
  • Offer strategy and development
  • Format selection
  • Testing strategy
  • Personalization planning
  • Response channel planning
  • Sales process/distribution channel integration
  • Budget development
  • Back-end (post-response) planning
  • Response analysis and adjustment

Direct Mail Production Services

  • List acquisition
  • Data processing/merge-purge
  • Printing
  • Lettershop and mailing services
  • Personalization
  • Reply mail processing
  • Landing page creation
  • 800 number selection