Direct Marketing

Generate sales leads and find new customers with direct mail marketing

McCarthy & King Marketing offers complete direct mail marketing solutions – strategy, execution, analysis and follow-up – through a variety of service options.

We combine proven direct response techniques and methodologies with professional-level creative and production to meet our clients’ sales objectives and maximize both response quantity and quality.

Since 1984, we’ve been developing full-service direct marketing projects and programs on behalf of dozens of business clients.

Our work serves multiple objectives: to generate sales leads, sell direct, increase website traffic, find new retail customers and build brand awareness.

We take a comprehensive approach that includes list research, offer strategy, message development, format selection, creative concepts and development, printing, personalization, mailing services and follow-up strategy.

We also provide complete back-end support with landing pages and autoresponder emails.

To learn more, contact Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com.

 

Service Options:
Direct Marketing Projects
Direct Marketing Programs
Direct Marketing Consulting
Direct Marketing Copy & Creative
Direct Marketing Coaching

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Read our Case Studies

• Financial software firm uses direct marketing to fill the pipeline with qualified leads
• Personnel firm uses direct response to recruit future contractors
• Non-profit introduces educational charity with direct mail

Read our Articles

• Do you have a Direct Response Mindset?
• Mailing Lists: Should you buy, rent or build your own
• Direct Mail Planning and Execution – a 19-point checklist