Direct Marketing Projects
Generate leads, sales and repeat customers with direct mail marketing
McCarthy & King Marketing creates and produces complete direct mail marketing projects to generate a steady flow of sales leads, customers and repeat business.
If direct marketing is part of your plans, we’d like to be part of your team.
We have a lot to offer – with many years of experience in list research, offer development, direct response creative, direct mail printing, mailing services, response tracking, testing and program revisions.
Depending on your needs, we can handle the whole program or we can work as part of your team.
A comprehensive approach to direct mail marketing
Our direct marketing program does everything for you – but works with you every step of the way.
|Mailing Lists||We help you research, acquire and evaluate all types of outside mailing lists as well as work with you to build your own Houst List.|
|Offers||We help you develop an offer that delivers the right combination of lead quantity and lead quality.|
|Formats||We work with all direct mail formats – from letter packages to self-mailers to postcards.|
|Creative||Our copy and design team will work with you to develop a direct mail package that generates response and fits your corporate image.|
|Personalization||We offer a full range of personalization options – from simple envelope addressing to full variable data printing (VDP).|
|Response Channels||We give you the option to include all forms of response including landing pages, PURLs and QR Codes.|
|Printing & Mailing||We supervise your entire production process including printing, list processing, addressing and post office delivery.|
|Postage||We help you decide what postage is right for you – and then we will help you take advantage of all available discounts.|
|Response Analysis||In the end, we help you track response and measure the results of your program. Our analysis looks beyond the simple response rate to also include your qualified response rates and cost per response.|
Learn more about our Direct Marketing services
If you’d like to learn more about our Direct Marketing services, call Bob McCarthy at 508-473-8643 or email@example.com.
Working with us
Programs are best used for continuing work involving multiple marketing activities. Projects are a good way to get started and get acquainted.
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