New – Services – Direct Marketing Programs

Direct Marketing Projects

Generate leads, sales and repeat customers with direct mail marketing

McCarthy & King Marketing creates and produces complete direct mail marketing projects to generate a steady flow of sales leads, customers and repeat business.

If direct marketing is part of your plans, we’d like to be part of your team.

We have a lot to offer – with many years of experience in list research, offer development, direct response creative, direct mail printing, mailing services, response tracking, testing and program revisions.

Depending on your needs, we can handle the whole program or we can work as part of your team.

Direct Marketing Projects

How can we help you?

We don’t know you, but we know direct marketing and we’re sure we can help you improve response with your direct marketing efforts.  We can work with you in a number of ways:

  • If you want to start a new program
  • If you want to improve an existing program
  • If you need a program review
  • If you need a creative review
  • If you need consulting advice

A comprehensive approach to direct mail marketing

Our direct marketing program does everything for you – but works with you every step of the way.

Mailing Lists We help you research, acquire and evaluate all types of outside mailing lists as well as work with you to build your own Houst List.
Offers We help you develop an offer that delivers the right combination of lead quantity and lead quality.
Formats We work with all direct mail formats – from letter packages to self-mailers to postcards.
Creative Our copy and design team will work with you to develop a direct mail package that generates response and fits your corporate image.
Personalization We offer a full range of personalization options – from simple envelope addressing to full variable data printing (VDP).
Response Channels We give you the option to include all forms of response including landing pages, PURLs and QR Codes.
Printing & Mailing We supervise your entire production process including printing, list processing, addressing and post office delivery.
 Postage We help you decide what postage is right for you – and then we will help you take advantage of all available discounts.
 Response Analysis In the end, we help you track response and measure the results of your program.  Our analysis looks beyond the simple response rate to also include your qualified response rates and cost per response.


Learn more about our Direct Marketing services

If you’d like to learn more about our Direct Marketing services, call Bob McCarthy at 508-473-8643 or


Working with us

If you are interested in working with us, we offer two types of service engagements – monthly Programs and individual Projects.

Programs are best used for continuing work involving multiple marketing activities.  Projects are a good way to get started and get acquainted.


Resources related to Direct Marketing

Article – How do you define a sales lead?

Article – The big picture of lead generation

Article – Direct Mail Planning – a 19-point checklist

Report – Making Snail Mail Work: 13 Lessons in Direct Mail Strategy