Direct Marketing Tutorials
McCarthy & King Marketing offers educational direct marketing tutorials covering direct marketing, email and lead generation topics.
Click on the topic that interests you.
- How to find the right mailing lists
- How to create a direct mail offer
- How to select a direct mail format
- What is a good response rate?
- Direct mail budgets: What does direct mail cost?
- Which works better – a letter mailer or self-mailer?
- Direct mail schedules – how long does a campaign take?
- What is the best postage rate for direct mail?
If you’d like to discuss an upcoming campaign – or if you’re looking for ways to improve an existing mailing program – call us and let’s schedule an introductory call.