Direct Marketing

Direct Mail Marketing
Strategy and Creative

McCarthy & King Marketing is a Boston (Massachusetts) area direct response ad agency offering direct mail marketing strategy and creative services.  Full production services are also available upon request.

If you’re thinking about using direct mail marketing, or looking for ways to improve your current program, let’s talk.

We offer direct mail marketing services as complete campaigns, as freelance creative assignments, or as strategic planning advice and coaching.

Direct Marketing Strategic Planning Services

  • Mailing list research/database development
  • Offer strategy and development
  • Format selection and/or development
  • Testing strategy
  • Personalization planning
  • Response channel planning
  • Sales process/distribution channel integration
  • Budget development
  • Back-end (post-response) planning
  • Response analysis and adjustment


Direct Marketing Creative Services

  • Creative direction
  • Message creation
  • Concept development
  • Copywriting
  • Graphic design
  • Photo/Illustration
  • Finished layout
  • Pre-press production


Direct Marketing Production Services

  • List acquisition
  • Data processing/merge-purge
  • Printing
  • Lettershop and mailing services
  • Personalization
  • Reply mail processing
  • Landing page creation
  • 800 number selection


For an estimate, call Bob McCarthy at 508-473-8643.