Direct Response Agency | Creative Services | Lead Generation

Looking for new customers?

Let’s build a Sales Lead System that generates,
qualifies, nurtures and engages your prospects.

Download  Generating Sales Leads

High-impact, measurable Direct Response Marketing and Lead Generation

Welcome to McCarthy & King Marketing.  We are a direct response agency and creative services firm specializing in lead generation through direct marketing and digital marketing.

Discover the power of the Sales Lead Magnet

The one sure-fire way to generate more sales leads is to create a Sales Lead Magnet.

direct response agencyA lead magnet is an informational resource – a white paper, a tip sheet, a how-to guide, a video or a template – that helps to address common challenges for your target audience.

A lead magnet provides useful information by answering the questions your prospects are asking.  It also positions you and your company as an expert in the field.

Let’s talk about creating a Lead Magnet for you.

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Get first-hand intelligence with Marketing Surveys

Surveys are very popular with marketers who want to do market research or customer satisfaction evaluations.

direct response agencyBut we also use them for lead generation, lead qualification and list building.

By asking very specific questions, we can help you identify new sales opportunities early in the sales cycle.

Whether as a “first touch” or a follow-up to an inquiry, we can gather information about customer needs, purchasing timetables, decision-making processes, budgets, competitor involvement and more.

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Direct Marketing Programs

Traditional one-to-one direct marketing continues to produce strong, measurable results.  We provide Direct Marketing Programs using direct mail, email, phone and direct response print advertising.  Learn more.

Digital Marketing Programs

Your website is the centerpiece of your marketing, but is it working hard enough to communicate and generate leads? Our Digital Marketing Programs use a mix of content creation, social media and search (paid and organic).  Learn more.  

List Building

Before anything else, you need to know who will buy what you sell – and how and when to reach them. Our List Building process combines demographic profiling with behavioral data and market research.  Learn more.

Communications Strategy

Chances are you have a lot to say about your product or service  Our Communications Strategy will help you develop the right message and the right words for each of your audience segments.  Learn more.

Content Marketing

Your customers and prospects are looking for experts in your field.  Our Content Marketing services will help you demonstrate your knowledge and expertise in the form of web pages, blog posts, white papers, ebooks and tip sheets. Learn more.

Tracking and Analysis

Whether you’re using direct or digital marketing, measurement is the key to future decision-making.  Our Tracking and Analysis services will help you see which channels, audience segments, offers and messages are most effective.  Learn more.

Writing and Design

Strategy and planning aside, you still need to get projects out the door.  Our Writing and Design service gives you 30 years of experience in creating direct marketing, advertising, web content and collateral.  Learn more.

Look beyond the campaign and start building a Sales Lead System

When it comes to sales and selling, you have two choices:  You can just wing it (as many do) or you can follow a process – a sales lead process that consistently generates leads and nurtures those leads until the prospect is ready to buy.

We’ve developed a Sales Lead System that uses multiple tactics to bring together every step of your sales process.

  • Sales Lead System Lead Generation – use multiple tactics and channels to generate the initial lead and start feeding your sales funnel.
  • Lead Capture – use landing pages, pURLs and QR codes to capture responses and website visitors.
  • Lead Qualification – use the phone or online surveys to identify prospects with the best potential  for buying.
  • Lead Nurture – use drip email and email newsletters to cultivate your relationship with new prospects over time.
  • Lead Measurement – use response tracking and Google Analytics to evaluate the performance of every tactic and channel.


Download  Generating Sales Leads: 8 Steps to Building a Sales Lead System

From our Blog …

Do you have a Direct Response Mindset?

Inbound Marketing vs. Outbound Marketing

Direct Mail vs. Email

Print Advertising vs. Online Advertising

Branding vs. Direct Response

Short Letters vs. Long Letters


Reports …

Generating Sales Leads: 8 Steps to Building a Sales Lead System

Making Snail Mail Work: 13 Lessons in Direct Mail Strategy

Direct Mail Offers:  The Secret Sauce of Direct Response

Tutorials …

Letter Mailers vs. Self-Mailers

Understanding Response Rates