Looking for new customers?
Let’s build a Sales Lead System that generates,
qualifies, nurtures and engages your prospects.
Download Generating Sales Leads
High-impact, measurable Direct Response Marketing and Lead Generation
Welcome to McCarthy & King Marketing. We are a direct response agency and creative services firm specializing in lead generation through direct marketing and digital marketing.
Discover the power of the Sales Lead Magnet
The one sure-fire way to generate more sales leads is to create a Sales Lead Magnet.
A lead magnet is an informational resource – a white paper, a tip sheet, a how-to guide, a video or a template – that helps to address common challenges for your target audience.
A lead magnet provides useful information by answering the questions your prospects are asking. It also positions you and your company as an expert in the field.
Let’s talk about creating a Lead Magnet for you.
Look beyond the campaign and start building a Sales Lead System
When it comes to sales and selling, you have two choices: You can just wing it (as many do) or you can follow a process – a sales lead process that consistently generates leads and nurtures those leads until the prospect is ready to buy.
We’ve developed a Sales Lead System that uses multiple tactics to bring together every step of your sales process.
- Lead Generation – use multiple tactics and channels to generate the initial lead and start feeding your sales funnel.
- Lead Capture – use landing pages, pURLs and QR codes to capture responses and website visitors.
- Lead Qualification – use the phone or online surveys to identify prospects with the best potential for buying.
- Lead Nurture – use drip email and email newsletters to cultivate your relationship with new prospects over time.
- Lead Measurement – use response tracking and Google Analytics to evaluate the performance of every tactic and channel.
Download Generating Sales Leads: 8 Steps to Building a Sales Lead System