Direct Response & Website Marketing | Programs, Creative, Consulting

Looking for new customers?

Let’s build a Sales Lead System that generates,
qualifies, nurtures and engages your prospects.

Download our FREE report,  Generating Sales Leads


Direct Response & Website Marketing – programs, creative, consulting

McCarthy & King Marketing is a direct response marketing communications firm focusing on lead generation, customer acquisition and marketing communications.

We specialize in helping small- and mid-sized businesses with direct mail, email, direct response advertising and website marketing.

Let’s build a Sales Lead System – together

Bob McCarthyHi, I’m Bob McCarthy.  Thanks for stopping by. You know, I’ve been preaching this for years …

It’s time to stop thinking about advertising and marketing in terms of the Campaign.

Instead, think System – more specifically, Sales Lead System.

Lead GenerationYour marketing effort doesn’t end when prospects respond to your ad or direct mail piece – or fill out a form on your website.  This is just the beginning.

New leads that come through your door have a long way to go before they become customers.

Many of your leads are just beginning the research process and may need weeks or months before they make a decision.

You will need a system in place to escort them through the process – and to make sure when they buy, they buy from you.  More …


Words from a long-time client


“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. 

“Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach.  

“Our revenues increased while our costs went down.”

Chuck Page, COO
Darling Consulting Group

Direct Mail Campaigns

Full-service direct mail campaigns include lists, offers, formats, creative, print/mail, response handling and testing. More…


Google Advertising

Reach your audience with online advertising campaigns through Google Search, Display and Remarketing  More … 


Email Marketing

Complete email campaigns for lead generation (prospecting), lead qualification (surveys) and lead nurturing (drip email).  More … 


Print Advertising

Direct response advertising campaigns for newspapers, magazines, trade journals and free standing inserts.  More …


Website/SEO Marketing

Complete website design and development combined with SEO, local search, social media and content marketing.  More …


Consulting Services

If you need guidance with direct response, lead generation or marketing in general – but prefer to handle implementation on your own – we can work with you on a consulting basis.   We offer flat fee or monthly retainer consulting arrangements to advise you on various aspects of your marketing program.  More …


From our Blog …

Do you have a Direct Response Mindset?

Inbound Marketing vs. Outbound Marketing

Direct Mail vs. Email

Print Advertising vs. Online Advertising

Branding vs. Direct Response

Short Letters vs. Long Letters


Reports …

Generating Sales Leads: 8 Steps to Building a Sales Lead System

Making Snail Mail Work: 13 Lessons in Direct Mail Strategy

Tutorials …

Letter Mailers vs. Self-Mailers

Understanding Response Rates


Request a FREE 60-minute Marketing Strategy Session