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Direct Mail Formats

Click on the title below to download:  

Direct Mail Formats: A Strategic Approach to Format Selection


If you have any trouble downloading the file, please contact me immediately at or 508-473-8643.

Thanks again – Bob McCarthy

Need help selecting a direct mail format?

After you read my eBook, I hope you’ll have a better understanding of how to select a format for your direct mail campaigns.

But you may still have questions or need additional guidance.

I can help with my One-Time Consultation.  Click here to learn more.

Ready for some more direct marketing eBooks?

Please note your payment will be processed through PayPal, but you do not need to be a PayPal customer to use it. On the order form, click on the second option (Pay with a debit or credit card, or PayPal Credit) and then follow the usual process.  When you complete the transaction, click on the link that says “Return to McCarthy & King Marketing, Inc.” and you will be taken to a dedicated page where you can download the book. 

Direct Mail Offers

PDF format
38 pages

PDF format
46 pages