Direct Mail – Education Mailers
For conferences, seminars and schools …
Given the nature of the product, education mailers need to provide a complete picture of its offerings – a conference needs to describe every session, a seminar needs to provide detailed overview of the class.
We create education mailers for:
- adult ed/continuing education
- private/specialty schools
Choose a large mailer format
The most popular format for education mailers is the large self-mailer or booklet. The size of the mailer will depend on the amount of content being offered at the event.
Large formats are needed because potential buyers expect to read details about sessions or classes. Those details (session title, description, speaker) are essential for the decision-making process.
Generally speaking, the more information, the better. But more information requires more space which increases costs.
Combine your mailer with your landing page
Chances are your direct mail promotion will be augmented by other marketing activities – email, online, PR, etc.
To ensure consistency from all marketing channels, you should have a landing page in place that spells out all the ordering details. The landing page should repeat much of what will be in the direct mail promotion.
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