B2B Email Campaigns for Lead Generation and Lead Nurturing

B2B Email Campaigns for Lead Generation and Lead Nurturing

McCarthy & King Marketing creates and produces strategically focused B2B email campaigns for lead generation, lead nurturing and customer communications.

Types of Email Campaigns

Offer-Based Email Campaigns – if you want to generate leads from your email, you need to start with an offer (a tip sheet, white paper or some other informational item).  If you don’t have an offer, we can help you create one.  From there, we can you target new prospects with simple, but effective emails.

Survey-Based Email Campaigns
– surveys provide you with a treasure trove of information on your best prospects.  We can help you develop the survey, create and send the email, then capture the results and send you the best leads.

Drip Email Marketing
– once you have a new lead, turn on your email “drip” campaign and start sending a series of emails to build on your new relationship and to move that prospect along the sales process.  Plus, it’s all on auto-pilot so you don’t ever forget anyone.

Email Newsletters
– use email newsletters to educate your customers and prospects and to demonstrate your knowledge and experience in your industry.  Don’t get bogged with lengthy newsletters.  Keep them short, but keep them frequent.

Email Cross-Selling
– email provides many good opportunities for additional revenue after the sale.  It’s a cost effective way to cross-sell, re-sell and up-sell your current customers.

Event Marketing
– from classes and conferences to webinars and seminars, email provides a cost-effective method of promotion and registration.

FREE Stuff

Download our reports:

>Step by Step Lead Generation & Lead Nurturing
>Making Snail Mail Work:  13 Lessons in Direct Mail Strategy
Creating a Direct Response Offer

Request a Creative Critique of your direct mail.

To discuss a campaign or get a quote, call Bob McCarthy at 508-473-8643.


Email is a true game-changer for marketers

Bob McCarthy
I’m Bob McCarthy.  I’ve been creating and implementing direct marketing campaigns for clients for close to 30 years.

For most of that time, I worked with direct mail.  I still do a lot of direct mail, but email has had such a tremendous impact – on lead generation, lead nurturing and customer communications.

If you have any questions or would like to discuss how we can help you, please contact me at 508-473-8643 or bob@mccarthyandking.com.

Good luck!

Email puts direct marketing on steroids.

As a direct marketer for many years, I love email.

It provides the same one-t0-one targeting you get from direct mail, but it’s faster, easier and cheaper to produce. What’s not to love?

You get leads, orders, subscribers, donors and the answers to your questions faster and at a lower cost than ever before.

But I also know the limitations of email.

I know about the declining open rates and click-through rates … and about the overfilled email boxes … and how many people today are using multiple email addresses.  Of course, we all worry about spam.

So clearly email isn’t a panacea.

But it does play a role – a very important role – for staying in touch with your prospects and customers.  You just need to know when and how to use it.


How can we help?

Are you looking for a complete campaign or do you just need help with some elements of your email program?  We’re flexible enough to work with you both ways.

To learn more, contact Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com.

We also invite you to check out our Creative Portfolio.