Download – Snail Mail Work – 3books (copy)

Here’s the ebook …

Click here download:  Making Snail Mail Work: 13 Lessons in Direct Mail Strategy
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Bob McCarthyHi – I’m Bob McCarthy.  Thanks for downloading my ebook.

Now that you’re here, I hope you’ll stick around a bit longer.  There’s a lot more on this website that I think you will find helpful.  Scroll down this page and you’ll see what I mean.

My goal – with the website and my business – is that we become your go-to resource for all things direct marketing.

Then at some point, if you have a project in mind, I hope you will give us a chance to work with you.  We have a number of service options for different size companies and budgets.

As always, if you have any questions or would like to discuss a project,, please don’t hesitate to contact me directly at or 508-473-8643.

Thanks –  Bob

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Before you leave, check out these other resources

Download our Introductory Brochure



Direct Response Tracking Form & Analysis Chart

Direct Response Calculator

Direct Mail Break Even Chart



Mailing Lists





Response Rates


Postage Rates



Making Snail Mail Work:
13 Lessons in Direct Mail Strategy
FREE download

Generating Sales Leads
8 Steps to Building a Sales Lead Systems
(for direct mail and email users)
FREE download

Mailing List Research:
How to Find, Acquire and Test Mailing Lists
(for direct mail and email users)
$10 download

Direct Mail Offers:
The Secret Sauce of Direct Response
(for direct mail and email users)
$10 Download

Direct Mail Formats:
A Strategic Approach to Format Selection
$10 Download



How to find mailing lists

How to create a direct mail offer

How to select a direct mail format

What is a good response rate?

Direct mail budgets:  What does direct mail cost?

Which works better – a letter mailer or self-mailer?

Direct mail schedules – how long does a campaign take?

What is the best postage rate for direct mail?