Download – Snail Mail Work – 3books – Remarketing
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Click on the title to download: Making Snail Mail Work: 13 Lessons in Direct Mail Strategy
I hope you find the book helpful. An email has been sent to you as confirmation of your request.
If you have any questions or problems downloading the ebook, please contact me immediately at firstname.lastname@example.org or 508-473-8643.
If you’re looking for more help with direct mail …
check out my three eBooks covering the fundamentals of direct marketing.
As you may be aware, the two most important elements in direct mail are The List and The Offer. And the most visible part of direct mail is The Format.
I cover all three in my ebooks – which you can purchase below. They’re just $10 apiece.
|MAILING LIST RESEARCH
>>Direct mail vs. email
>>The critical role of the list
>>The House List
>>Should you buy, rent or build?
>>Types of lists
>>The list business
>>A 5-Step Process
Step 1 – Your audience profile
Step 2 – Researching lists
Step 3 – Reviewing individual lists
Step 4 – Ordering lists
Step 5 – Evaluating lists
>>A simpler path for some
|DIRECT MAIL OFFERS
>>The secret sauce of direct response
>>About response rates
>>The offer – in everyday life
>>The power of the offer
>>So, what is the offer exactly?
>>The implicit offer
>>What the offer is NOT
>>The whole offer
>>The “strong offer” myth
>>The power of predictability
>>Types of offers
>>Lead generation offers
>>Order generation offers
>>Order offer components
>>The offer-response relationship
>>Quantity vs. quality
>>The offer perception
>>Presentation of your offer
>>Adjusting offer to match your goal
>>Across all marketing channels
|DIRECT MAIL FORMATS
>>Selecting a format — first steps
>>A strategic look at 9 formats
>>1-Order Generation Letter Package
>>2-Lead Generation Letter Package
>>3-Marketing Survey Package
>>10-Fundraising Letter Package
>>11-Every Door Direct Mail Mailer
>>Direct mail personalization
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