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“Put our creative team of copywriters, designers
and web specialists to work on your next project”

   Business Owners         Marketing Directors         Non-Profits        Agencies

Bob McCarthy

We are a Massachusetts-based creative services firm specializing in direct response marketing, lead generation and fundraising. 

If you need copy & design help for your direct mail, email, advertising, collateral or content marketing, I hope you will take a close look at our firm.

Call for a quick quote.  Or ask about our flexible month-to-month retainer arrangements.   

My name is Bob McCarthy.  Call me at 508-473-8643 or send me an email at bob@mccarthyandking.com.


Creative Strategy, Copywriting & Graphic Design

Process                    Portfolio                         Pricing

Direct Mail & Media
Direct mail packages, sales letters, lead letters, fundraising letters, self-mailers, postcards, print ads, press releases, press kits

On-Line Marketing
Web pages, complete websites, landing pages, email promotions, email newsletters, banner ads, pay-per-click ads

Corporate brochures, product sell sheets, slim jims, flyers, sales kits, annual reports, newsletters

Content Marketing
White papers, best practices reports, customer interviews, executive profiles, articles, blogs

Direct Marketing Planning & Analysis
List research, offer development, format selection, vendor selection, budget planning, response channel development, response tracking and analysis, back-end marketing  

B2B – Lead Generation & Lead Nurturing
Database building, lead acquisition strategies, lead conversion strategies, lead grading and qualification, sales integration, sales support, cost of lead and cost of sale analysis

Projects vs. Monthly

What’s the difference between a project and monthly program? 

A project is a focused assignment with a defined scope, timeline and budget.   Once project specifications are outlined, we provide a detailed estimate and schedule.  Projects can include multiple marketing activities.  See Project-by-Project Marketing.  

A monthly program is a month-to-month relationship that allows us to become more familiar with your business and marketing needs.  This arrangement typically gets us involved in multiple marketing activities (direct mail, email, web, advertising, collateral, etc.).  We can help you complete both scheduled and as-needed marketing activities.  See Month-to-Month Marketing.   

Let’s talk

We are based in Milford, Massachusetts – centrally located between Boston, Worcester and Providence.  But you can be anywhere.  As long as you have a phone and email, we can work with you.  If you happen to be located in southern New England, we can probably meet face to face. 

Either way, let’s take the first step and get acquainted.  Call us at 508-473-8643.