“Put our creative team of copywriters, designers
and web specialists to work on your next project”
Direct Mail Email Web Landing Pages Collateral 
We are a Massachusetts-based copywriting and creative services firm specializing in direct marketing, lead generation and fundraising.
If you need copy & design help for your direct mail, email, websites, landing pages or collateral, please take a close look at our firm.
Call for a quick quote. Or ask about our flexible month-to-month retainer arrangements.
My name is Bob McCarthy. Call me at 508-473-8643 or send me an email at bob@mccarthyandking.com.
Copy/Design & Full Service Programs
Lead Generation & Lead Nurturing
Database building, lead acquisition strategies, lead conversions, lead grading/qualification, sales integration, sales support, cost of lead and cost of sale analysis
Direct Selling/Order Generation
Mailing list research and acquisition, price/offer/premium strategy, format selection, message development, creative concepts, copywriting, testing strategy
Retail/Restaurant Traffic Building
New customer acquisition strategies, customer loyalty programs, email list building, email newsletters, email couponing
Non-Profit Marketing & Fundraising
New donor acquisition, donor renewals, donor communications and marketing, email newsletters, email donor renewals, landing page conversions
MarComm & Sales Support
Brochures, product sheets, sales flyers, inserts, information kits, press kits, white papers, case studies, best practices reports, how-to booklets.
Let’s talk
We are based in Milford, Massachusetts – just 45 minutes from Boston, Worcester and Providence. But you can be anywhere. As long as you have a phone and email, we can work with you. If you happen to be located in southern New England, we can probably meet face to face.
Either way, let’s take the first step and get acquainted. Call us at 508-473-8643.