Home (direct mail)

“Put our creative team of copywriters, designers
and web specialists to work on your next project”

Direct Mail        Email        Web      Landing Pages       Collateral      Bob McCarthy

We are a Massachusetts-based copywriting and creative services firm specializing in direct marketing, lead generation and fundraising. 

If you need copy & design help for your direct mail, email, websites, landing pages or collateral, please take a close look at our firm.

Call for a quick quote.  Or ask about our flexible month-to-month retainer arrangements.   

My name is Bob McCarthy.  Call me at 508-473-8643 or send me an email at bob@mccarthyandking.com.


Copy/Design & Full Service Programs

Lead Generation & Lead Nurturing
Database building, lead acquisition strategies, lead conversions, lead grading/qualification, sales integration, sales support, cost of lead and cost of sale analysis

Direct Selling/Order Generation
Mailing list research and acquisition, price/offer/premium strategy, format selection, message development, creative concepts, copywriting, testing strategy

Retail/Restaurant Traffic Building
New customer acquisition strategies, customer loyalty programs, email list building, email newsletters, email couponing

Non-Profit Marketing & Fundraising
New donor acquisition, donor renewals, donor communications and marketing,  email newsletters, email donor renewals, landing page conversions 

MarComm & Sales Support 
Brochures, product sheets, sales flyers, inserts, information kits, press kits, white papers, case studies, best practices reports, how-to booklets.

Let’s talk

We are based in Milford, Massachusetts – just 45 minutes from Boston, Worcester and Providence.  But you can be anywhere.  As long as you have a phone and email, we can work with you.  If you happen to be located in southern New England, we can probably meet face to face. 

Either way, let’s take the first step and get acquainted.  Call us at 508-473-8643.