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Direct Response Marketing Programs … 
for the Sales Process


Bob McCarthy

Direct response is more than just direct mail.

For us, direct response is a multi-media, multi-tactic discipline that produces immediate and measureable results … and that contributes directly to the sales process. 

Welcome to our website.  We are a Boston area direct response strategy and creative agency offering you a choice of marketing solutions – each designed to produce some form of response. 

If you think we can help you, please call me at 508-473-8643 or send me an email at bob@mccarthyandking.com.


Full Service Direct Response Programs and Projects

Direct Mail
Our full-service approach includes strategic planning, list research, offer development, creative, print/mail production and response analysis.    We also offer a strategy/creative services-only option.  READ MORE

Email Marketing
We use email primarily as a “back end” tool to nurture sales leads, sell directly to prospects and communicate with existing customers.  We can help build an internal capability for putting email into your marketing mix.  READ MORE

Survey Marketing
We create and produce both online and offline surveys to help clients identify market needs and opportunities, to qualify new sales leads and assess customer satisfaction.  READ MORE

Media Marketing
We help you navigate the online and offline advertising opportunities for your market.  We’ll research, create and place your ads in selected publications (print and digital editions), websites, blogs and email newsletters.  We also write and distribute your press releases.  READ MORE

Web Marketing
From dedicated landing pages to full website, we provide both the creative services (copy and design) and the technical know-how to engage your visitors and get them to respond.  READ MORE

We provide creative services (copy and design) for the full range of marketing and sales support materials – corporate brochures, product sales sheets, newsletters, annual reports, customer interviews, case studies and more.  READ MORE


Let’s talk

As a first step, we’d like to hear about your business and what challenges you’re facing when it comes to marketing.  Call us and let’s get acquainted.  There’s no cost or obligation involved.  Call 508-473-8643.  If you happen to be located in southern New England, we can probably meet face to face.  We are located in Milford, MA – centrally located between Boston, Worcester and Providence.

McCarthy & King Marketing, Inc., Milford, MA  01757  508-473-8643