B2B Marketing – Direct Mail, Google Ads, Email, Print Ads, Websites
For close to 30 years, we have worked with a wide variety of business-to-business (B2B) marketers helping our clients generate qualified sales leads, close more sales and build their reputation and brands.
B2B marketing covers many industries – including technology, financial services, manufacturing, business services, professional services and the consulting industry.
Our services fall into five categories
- Direct Mail
- Google Advertising
- Email Marketing
- Print Advertising
- Website Marketing
Scroll below to learn more about these services
Direct Mail may be considered “old school” by some, but it’s still a powerful marketing tool.
Often viewed as slow and expensive, direct mail is the only marketing tool that allows you to put a tangible marketing message in front of a very specific and highly targeted audience.
If you can identify your best prospects individually – not as a group – direct mail may be right for you.
Benefits of direct mail
Google Advertising has three parts – Search Advertising, Display Advertising and Remarketing Advertising.
Your business could benefit from one, two or all three of these advertising programs.
With Google, you only pay when someone clicks on your ad. This pay-per-click (PPC) model provides businesses with an affordable entry to Google.
Benefits of Google Advertising
Email is seen by many as simply a faster, cheaper version of direct mail.
They are similar in many ways – primarily the ability to target individuals based on demographics, interests and behavior, and the ability to generate a response.
And while direct mail has a greater impact because it’s tangible, email is definitely faster and cheaper.
Email can be delivered in minutes and you’ll your results within the day. Direct mail takes several days at least to be delivered. Email costs are a fraction of the cost of direct mail.
Email marketing has a variety of applications:
- Email Lead Prospecting – reaching out to new audiences with cold email
- Email Surveys – reaching out to new audiences or your own lists with surveys
- Drip Email – pre-schedule sequence email that may be triggered by a response
- Email Newsletters –
- Email Sales Letters
Newspaper and magazines have been struggling in recent years as online advertising has taken hold.
But they are still a viable way to reach a target audience – and as publications get thinner with fewer advertisers, you chance of standing out increae.
May be more important for certain audience groups
The key is to use direct response so you can actually measure the results of your print advertising.
This is very different from tradition brand-building advertising which is a long-term commitment with no real way to measure results.
We can apply direct response print advertising strategies to:
- Trade Journals
- Free Standing Inserts (FSIs)
- Coupon Packs/Wraps
- Packaged Inserts
Your website is the face of your business. It should provide visitors with a clear overview of your business – the products and services your offer, the markets you serve and the reasons why you are the right provider.
But websites can be so much more than just a presentation of features and benefits.
It can also help you generate visitor traffic and convert those visitors into sales leads.
- Website Design
- Lead Capture
- Content Strategy
- Content Creation
- Organic Search
- Local Search