B2C Marketing

B2C Marketing – Direct Mail, Google Ads, Email, Print Ads, Websites

b2c marketingIf you are a Business-to-Consumer (B2C) marketer – selling to individual consumers or households – we have a marketing program for you.

B2C marketing covers a broad range of industries – including retail, personal services, home services, professional services, construction contractors and direct sellers of consumer products.

To serve the varied needs of this market, we have put together a group of marketing programs that include:

  • Direct Mail – target individuals by demographics, interests and behavior
  • Google Advertising – search, display, remarketing
  • Email Marketing – prospect email, drip email, email newsletters
  • Print Advertising – measurable direct response ads
  • Website Marketing – content marketing, organic search, local search

Scroll below for more details on each marketing program.

Put our 30 years of B2C marketing services to work for you.

Bob McCarthyHi, I’m Bob McCarthy.  I’ve been a B2C writer for close to 30 years working with a wide range of clients – both large and small.

I’ve helped clients with their direct mail, email, websites, landing pages, product sheets, brochures, white papers, case studies and so much more.

Check out the list below.  In addition to writing your projects, I also provide graphic design and other services to get your projects out the door.

Lead Generation

  • Direct Mail (Self-mailers, postcards, letter mailers, etc.)
  • Email
  • Search Advertising (pay per click Google Adwords)
  • Print Advertising
  • Online Advertising
  • Landing Pages and other Website Pages
  • Keyword-Focused Content Marketing/SEO

Lead Nurturing

  • Email Nurturing Blasts
  • Email Auto-Responder Series
  • Triggered Emails
  • Transactional Emails
  • Email Newsletters
  • Direct Mail Follow-Up

Content Marketing

  • White Papers
  • Tips Sheets
  • How-to Reports
  • Instructional Videos
  • Webinars
  • Case Studies
  • Customer Interviews
  • Articles & Posts


  • Brochures
  • Information Kits
  • Sales Flyers
  • Product Sheets

Industry-Focused Programs

B2C Experience


Cabot Money Mgmt
Andover Bank
Great West Insurance
AAA Insurance



Harvard Pilgrim HC
American Ramp Services
ALS Association
Leahy Clinic
Whitcomb House Assisted Living



Boyd Kitchens
King Kitchens
Eagle Brook Saloon
The Neat Place
Boston Bark Landscape Supply



Mount Auburn Club
Riverside Amusement Pk
Fun World Arcades



Milford Community Program
Central Mass Auto Schools
Babson College

How can we help?

Are you looking for a complete campaign or do you just need some marketing pieces put in place?  We’re flexible enough to work with you both ways.

To learn more, contact Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com.

We also invite you to check out our Creative Portfolio.

Related Links

New Homeowner Direct Mailings

Every Door Direct Mail