Insurance Marketing

Lead Generation  |  Direct Mail  |  Digital Marketing

Let’s get you more leads

Sales leads. It’s the lifeblood of insurance sales whether you are a single agent, an insurance agency or even part of an underwriter’s sales and marketing team.

Lead generation is a simple concept with many different applications.

For some (particularly those selling individual personal products), lead generation needs to be designed for a one-call or two-call close.

For others (particularly those selling bundled services), lead generation is a relationship building exercise with a longer sales cycle that emphasizes service and expertise.

We can work with you either way. 

We will work with you to create your own customized direct mail program that reaches your target audience and generates a predictable number of leads with each mailing.

We can structure your mailing as a one-time campaign or as an ongoing monthly or weekly campaign designed to produce a steady flow of new leads.

Direct mail for every type of insurance coverage

Direct mail lead generation can be used for a variety of insurance products and services

  • Personal insurance products – life, health, home and auto
  • Business insurance products – property and casualty, liability, disability and worker’s comp
  • Employee benefits – medical, dental, disability, retirement and life

You generate your own leads – with no sharing

This is not a lead buying program where you pay for a lead that was generated by someone else – and you often end up sharing that lead with other sales reps.

No, this is your direct mail campaign where you generate your own leads.

You own the leads. You paid for them. You can do what you want with them. And you never have to share them.

A full-service direct mail program – with flexibility

We have put together a direct mail program that does everything for you – but we also want to give you choices.

Mailing lists
Target the right audience for your business. Target homeowners by age, income, home value, time in the home and, of course, location.

Mailer formats
Postcards, letter mail, snap pack mailers.  Select the mailer format you want.  Each comes with its own pricing

Mailing quantities
After we run your numbers, you will have an estimated quantity for your entire market. But you can mail any quantity you want.

Response options
After your mailer is received, you want to give people as many response options as possible. Phone, landing page, QR code, reply mail, walk-in. The choice is yours.

Schedule flexibility
This is your campaign so you decide when you want to print and mail. Once everything is ready, you simply place your order to begin the campaign. You can mail any time with any quantity.

Plus, optional digital ad and email support

Direct mail works very well as a standalone, but you can also support your mailing with digital ads – to reinforce your message on Facebook, Google or any online ad network.

And as you start to generate leads, it’s important to have a follow-up drip email program in place – so you can stay in touch with those leads over many weeks, months, even years.

Get a FREE mailing list report – and complete pricing

It’s easy to get started.  Just tell us who you want to reach and where they are located (zip codes, cities, counties, states).  We will then produce a FREE personalized mailing list report along with complete pricing for your direct mail campaign.  It’s all free without obligation.

Let’s start with a chat

If it looks like we can help you, let’s get acquainted. Just a brief chat would do – maybe 15 or 20 minutes. Click here to schedule a call (or Zoom meeting). Or call 508-473-8643 (M-F/9-5/Eastern).

Lead Surveys

We also offer Digital Marketing Services


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Facebook Ads

Facebook is the most popular social media platform on the planet with extensive targeting. Let’s see if it’s right for you.

Customer Reviews

Customer reviews on Google and other platforms will get you higher rankings – and we can show you how.

Local SEO

How do you get your business listed on Google Maps (the Map Pack)?  It’s a process – and we can show you how.

Online Display Ads

Online display ads are everywhere, but we can help you place them in front of your best target audience.

Listings & Citations

Google has made it very clear, it wants to see consistency across all website directory listings. Let’s get started.

Google Ads

Google Ads puts your business in front of people who are actually searching for businesses like yours. And we can help you.

Email Marketing

Keep your name in front of the people who have already engaged with you and opted in to your email list.

Local Service Ads

Local Service Ads is a relatively new Google offering that will send you leads – if you quality. We can help.

“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach. Our revenues increased while our costs went down.”
Chuck Page

COO, Darling Consulting Group