New – Lead Generation – Direct Marketing

Reach your best prospects with personalized, results-oriented direct marketing

McCarthy & King Marketing creates and produces complete direct mail marketing programs to generate measureable response and qualified sales leads.

Sales Lead Sytem

Direct Marketing Lead Generation

Discover the power of one-to-one direct response.

Let us show you how to produce a consistent and predictable flow of qualified sales leads every week, every month or every quarter.

Find out how direct mail marketing continues to deliver real measureable results that can be adjusted and improved over time.

Services Overview

Options for direct mail marketing

Our full-service direct marketing program does everything for you – but works with you every step of the way.

Mailing Lists We help you research, acquire and evaluate all types of outside mailing lists as well as work with you to build your own Houst List.
Offers We help you develop an offer that delivers the right combination of lead quantity and lead quality.
Formats We work with all direct mail formats – from letter packages to self-mailers to postcards.
Creative Our copy and design team will work with you to develop a direct mail package that generates response and fits your corporate image.
Personalization We offer a full range of personalization options – from simple envelope addressing to full variable data printing (VDP).
Response Channels We give you the option to include all forms of response including landing pages, PURLs and QR Codes.
Printing & Mailing We supervise your entire production process including printing, list processing, addressing and post office delivery.
 Postage We help you decide what postage is right for you – and then we will help you take advantage of all available discounts.
 Response Analysis In the end, we help you track response and measure the results of your program.  Our analysis looks beyond the simple response rate to also include your qualified response rates and cost per response.

Learn more about our Direct Mail Lead Generation services

If you’d like to learn more about our Direct Mail Lead Generation services, call Bob McCarthy at 508-473-8643 or  In the meantime, check out these resources:


Resources related to Direct Mail Lead Generation

Article – Direct Mail Planning – a 19-point checklist

Article – How do you define a sales lead?

Article – The big picture of lead generation

Report – Step by Step Lead Generation and Lead Nurturing

Report – Making Snail Mail Work:  13 Lessons in Direct Mail Strategy