Lead Generation – Strategy, Creative, Execution

On the surface, lead generation is a simple concept.  Ask your prospects to take an action that identifies themselves as future customers.

In practice though, lead generation can get more complicated.  There are several factors to consider …

Defining a lead – before you begin a lead generation program, make sure you all agree on what your leads are supposed to look like – by industry, company size, location, contact person and level of interest or engagement.

Qualifying a lead – when someone downloads a free guide from your website, what steps do you have in place to determine whether they are a lead. When you qualify a lead, you can eliminate bad leads and begin to put the good leads on a path for engagement.

Nurturing a lead – in almost every situation, only a small percentage of your leads are quickly converted into sales. This leaves you with a growing number of leads that will need lead nurturing before they close.

 

Lead Generation Services

Multi-Channel Lead Generation
New sales leads can come from a wide range of sources – paid and unpaid – and we want to help you bring them all together into one integrated system.

  • Outbound Marketing 
  • Inbound Marketing 
  • Lead Nurturing Funnel 
  • Conversion Strategies

Outbound Marketing
This is what sales and marketing used to be – and still is if you choose to take this path.  You find an audience and you reach out – by mail, email, phone, digital and more.  Let us help with your outreach.

  • Direct Mail, Email, Phone
  • Digital Ads, Social Ads
  • LinkedIn Outreach

Inbound Marketing
This is all about getting found online.  When potential customers are looking for businesses like yours, you want to show prominently on the search engine pages.  We can help you do that.

  • Organic Search (Content/SEO)
  • Paid Search – ‘
  • Local Search 

Lead Nurturing Funnel
What happens to your leads AFTER the leads come in?  If your answer is “we turn them over to sales,” you’re missing some big opportunities to close more sales over time.  The Lead Nurturing Funnel provides a framework for lead qualification, lead nurturing and lead engagement.

  • Lead Qualification 
  • Drip Email 
  • Evergreen Email 
  • Email Newsletters
  • One-to-One Direct Mail
  • Retargeting/Remarketing

Conversion Strategies
Nothing happens until there’s a conversion.  A click converts to a lead.  A lead converts to a qualified lead.  A qualified lead converts to an engaged lead.  An engaged lead converts to a customer.  We use a range of tactics to encourage conversions at each stage in the sales process. 

 

If you’d like to discuss an upcoming campaign – or if you’re looking for ways to improve an existing mailing program – call us and let’s schedule an introductory call.