Lead Generation System – Complete System


Let us build your Lead Generation System … from scratch

The Lead Generation System is a complex, multi-step process that can put a demand on your internal resources.

It starts with Strategic Planning where we will map out a detailed plan for your lead generation system.

We typically start from the back of your lead generation system – putting in place your lead nurturing activities and landing pages before we start generating your leads.

Once the plan is finalized and approved, we will put together an execution plan that includes creative estimates and media budgets (where applicable) for each the projects we’re recommending.

We handle everything – but with your input and oversight

In building your complete lead generation system, we handle everything from planning to creative to production execution.

But you are always in the loop. We want your input from the earliest stages, and we need your oversight and final approval on everything we do.

Yes, we do the work, but you’re in charge.

We don’t have to overhaul everything

In building your lead generation system, we go in on the assumption that you need everything. 

But if you already have some components in place- even if they are not working that well – we don’t necessarily need to replace it.  We may be able to build upon what you already have. 

How it works

We look at this process in three phases:

  • Strategic Planning where we map out your entire lead generation system.
  • Creative Services where we write, design and develop all the materials you will need.
  • Ongoing Management where will oversee the implementation of each project as well as the system at large. 

Optional approaches

If the Complete System is not for you, consider these other options:

  • Piece by Piece where we just handle one or more of the five pillars
  • Do It Yourself where you do all the work, but we can guide you through coaching

Your Lead Generation System
in 5 Steps

Strategic Planning

Workflows, integrations, testing, metrics – let’s design and build a lead generation system that works for you.

Creative Content

Ads, emails, mailers, landing pages, lead magnets – somebody needs to create this content. We’re ready to help.

Ongoing Management

Deadlines, estimates, execution, tracking, measuring, reporting – let us help you keep everything moving smoothly.

“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach. Our revenues increased while our costs went down.”
Chuck Page

COO, Darling Consulting Group

FREE Strategy Session

Looking for ways to improve your lead generation efforts?  We might have a few ideas for you.

We offer a FREE 60-minute Strategy Session (via Zoom) where we will take time to learn about you, your business and your sales/marketing needs. We will then walk you through the entire lead generation system focusing on those parts that are most relevant to you.

There’s no obligation. It’s just an opportunity to get to know each other, and hopefully give you some ideas for moving forward.