industry – manufacturing

Lead Generation and Lead Nurturing
for Manufacturing Firms


McCarthy & King Marketing is a Boston (Massachusetts) area direct response marketing agency specializing in lead generation and lead nurturing programs for the manufacturing industry.


“What do you know about my business?”
It’s a fair question … and one we hear all the time. 

Understandably, you want to know we have some experience with companies like yours.

Chances are we do know a little bit about your company.  Since 1984, we have worked with a number of companies in the industrial manufacturing sector, including:

  • Koch Membrane Systems  (wastewater systems)
  • EFD, Inc. (dispensing equipment)
  • Color Technology (color additives)
  • Kidde-Fenwal (fire and security products)
  • Gerson Company (paint dispensers and filters)
  • American Ramp Systems (wheelchair ramps)
  • Century Fiber Optics (fiber optic installation products)

For most of these companies, our work focused on developing lead generation, lead nurturing and customer communications programs using a combination of direct mail, email, surveys and web development.

Our programs have been designed to support outside sales, inside sales, distributors, dealers and franchises.

Let’s talk

As a first step, we’d like to hear about your business and what challenges you’re facing when it comes to marketing.  Call us and let’s get acquainted.  There’s no cost or obligation involved.  Call Bob McCarthy at 508-473-8643.  If you happen to be located in southern New England, we can probably meet face to face.  We are located in Milford, MA – centrally located between Boston, Worcester and Providence.