Our Marketing Programs and Writing Services
We offer a wide range of programs and services to meet your marketing goals. Whether you are business, non-profit or a marketing consultant or agency, we have the flexibility to fit in where needed.
Integrated Lead Generation ProgramA 4-step program that includes the creation of
Includes a built-in testing process. Once the four steps are in place, we also offer an ongoing program for continued implementation, response tracking and testing. This is available as a Full Service Program that is completely created by us (with your input and approval) or as a Limited Service Program (a consulting/coaching role where you do your own writing under my guidance).
For businesses with small or even no marketing departments, this is a marketing program designed to generate leads, build brand awareness and support the sales process. Programs vary with each client but often include a mix of online and offline marketing activities. Online, we will work with you on your website, search marketing, social media and email. Offline may include direct mail, advertising, PR and print collateral. Implementation varies with your in-house capabilities. Phase 1 – Strategic Planning
Retail stores and restaurants require a very different form of marketing. As local businesses, they have traditionally used newspaper advertising, free standing inserts and direct mail to bring traffic to their locations. And most still do. But they have also moved to online marketing activities with local search marketing, pay per click, social media reviews and email customer loyalty programs. We create marketing programs that are customized the needs and preferences of the individual client.
Charities and other non-profit organizations rely on marketing to communicate and motivate their communities of donors, volunteers and supporters. Using a combination of direct mail, email and various online marketing activities, we can help you with fundraising (both donor acquisition and donor renewal), event promotions, donor communications and key donor cultivation. We adapt our services to meet the needs and capabilities of each organization.
Direct Mail Creative Direct Mail Full Service Direct Mail Consulting
Print Advertising Creative Print Advertising Full Service Print Advertising Consulting
Drip Email Series We will create your emails (with your input and approval) and then we will set up your emails in Constant Contact for scheduled delivery to your new leads. Email Newsletters We’ll put together a newsletter design, an editorial calendar and a process for meeting your deadlines. Then with each issue, we can write it, you can write it or we can share.
New Websites Our process is simple: Phase 1 – Organize content If you already have a website, but feel it’s time for an overhaul, an adjustment or some new pages, let’s talk.
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Writing Services
Lead Generation Letter Package Order Generation Letter Package Survey Marketing Package Direct Mail Postcard Self-Mailer Catalog Newsletter Retail Postcard Every Door Direct Mail Flyer Fundraising Letter Package
ADVERTISING Solo Ads Ad Campaigns Free Standing Inserts
WEBSITES/BLOGS New Websites New Web Pages New Blog Posts
Solo Email Email Campaign Drip Email Series Email Newsletters
COLLATERAL Corporate Brochures Product Brochures Sales Sheets Information Kits Annual Reports
CONTENT White Papers Ebooks Tip Sheets How-to Reports Step-by-Step Guides Email Newsletters
PUBLIC RELATIONS Press Releases Press Kits Articles
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