Starting today, I have a 5-part guest blog series running in Business Consulting Buzz – an informational blog for consultants and consulting firms.

You can check it out here –

If you join their list, you’ll be notified when the next installments are published over the next several weeks.

In today’s edition, I talk about how the dream of having prospective clients lined up at your door is elusive for the vast majority of consultants.

And that the fastest, most effective solution is to reach out and introduce yourself to your prospects.  This can be done by phone, direct mail or email.

One-to-one marketing may not be exactly what consultants had in mind when starting their business, but it works. And it works best when you have a plan.

Later installments will cover the list, the offer, the message and the follow-up.

As always, I look forward to your feedback.


This article was written by Bob McCarthy


Bob McCarthy of McCarthy & King Marketing is a marketing consultant specializing measureable marketing – applying proven direct response methodologies in direct mail, advertising, email and online.  He be reached at 508-473-8643.


About Bob McCarthy

Bob McCarthy is a direct response consultant and copywriter with a focus on direct mail, email and digital marketing. Bob works with B2B, B2C and Non-Profit clients. You can download his free ebook, "Making Snail Mail Work: 13 Lessons in Direct Mail Strategy."