Writing & Design – Postcards and Self-Mailers

Postcards and Self-Mailers

postcard series Retail Direct Mail Retail Entertainment Self-Mailer

Writing & Design Services

Our team of writers and graphic designers is ready to help you with your next creative assignment.


Perhaps the most popular direct mail format today is the postcard.

Postcards are simple, eye-catching and affordable to print and mail.  Postcards of any size can be mailed, but it’s important to confirm to postage regulations to avoid paying postage surcharges.

Postcards are often developed as a series that are mailed in sequence.


Self-mailers are broadly defined as any direct mail piece that does not require an envelope.

Self-mailers are effective because they provide a more visual message for your product or service,  The size of your self-mailer depend on how much information you need to convey to achieve your objective.

In planning a self-mailer, it’s important to understand the relationship of the different panels.


Request a Quote

If you have a project in mind, let’s prepare an estimate for you.  You’ll need to provide some details about the project, your objective and some background on the product/service and your target audience.

Contact Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com, or use the form at the right.


Use this form to request a quote for our writing and design services.  We may need to discuss this project with you so please be sure to provide your telephone number.



McCarthy & King Marketing provides writing and graphic design services for a wide range of assignments – direct mail, email, print, websites and online advertising.  Full-service campaigns are also available.