Kitchen & Bath Marketing – Services & Pricing
Every kitchen & bath business is unique in its marketing needs and capabilities.
We understand that … and so, have tried to provide you with flexibility in how you use our services.
We offer our marketing services in three parts –
- Marketing Advisor Services – our Foundational Services
- Marketing Campaigns – choose one or more from our list
- Lead Nurturing Emails – stay in touch with all your leads using pre-scheduled emails
Part 1 – Marketing Advisor Services
- Strategic planning
- Website & marketing consulting services
- Two 60-minute Zoom meetings per month
- Unlimited calls and emails
- Response tracking services
- Call-to-Action (CTA) strategy
- Monitor website activity through Google Analytics
- Set up and link social media accounts
- Google My Business/Google Maps optimization
FEE: $500 per month – this is foundational. Parts 2 and 3 are only available with Part 1.
Part 2 – Marketing Campaigns
- Google Search Ads – $350/month for 4 months, then $250/month – plus PPC costs
- Google Banner Ads – $250/month for 4 months, then $150/month – plus PPC costs
- Facebook Ads – $350/month for 4 months, then $250/month – plus PPC costs
- Direct Mail – $350/month for 4 months, then $250/month – plus mailing costs
- Print Ads – $350/month for 4 months, then $250/month – plus media costs
- Google Reviews (add-on to Google Maps) – $250/month for 4 months, then $150/month
- Social Media Posting – $350/month for 4 months, then $250/month
- Retargeting Ads – $250/month for 4 months, then $150/month – plus PPC costs
- Lead Magnet – $250/month for 4 months, then $150/month
- Sales Materials – quoted
- New Website, Redesign or Expansion – quoted
- Video Projects – quote
Please note reduction of monthly fee after 4 months requires uninterrupted service. If you choose to terminate a campaign and then come back, you will return to the original fee.
PPC refers to Pay-Per-Click costs that are charged by Google and Facebook.
Mailing costs include mailing list rental, mailer design/printing, addressing, mailing and postage costs.
Media costs refer to ad placement costs in print media.
Part 3 – Lead Nurturing Emails
FEE: $250 per month
Email Service Costs: Starts at $45/month. We use Constant Contact as our email service provider
Plus, one-time costs to create your emails
- Welcome & Introductory emails – 4 emails @ $75 each
- Repeatable marketing emails – 4-8 emails @ $150 each
- Holiday emails – $50 each – select up to 12 holidays
- Seasonal promotional emails @ $100 each
- On-Demand emails – $250 each – when needed
If you have any questions, please contact Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com
Schedule a Call
We would love to walk through this entire program.
If you’d like to schedule a call or a Zoom meeting, please click to view our calendar.
