Direct Mail

Ready2Run Direct Mail

A simple, affordable approach to direct mail

Over the years, we’ve heard from hundreds of business owners and marketing managers who wanted to use direct mail, but needed something simpler and more affordable than what we were offering through our comprehensive campaign services.

We understand.  Many direct mail campaigns are very straightforward and don’t require that level of support.

So, we created Ready2Run Direct Mail to help bring direct mail to many more businesses.

Ready2Run is a direct mail production service for all types of organizations – Business-to-Business (B2B), Business-to-Consumers (B2C) and Non-Profits.

You will work directly with one of our trusted production partners who will help you with every aspect of your mailing.

You can choose from a variety of formats – postcards, letter mailers, self-mailers and more.

Ready2Run services include

  • mailing lists  (both business and household lists)
  • graphic design of your mailer (postcards, letter mailers, self-mailers)
  • printing services  (full color printing)
  • personalization (including variable data printing)
  • mailing services (first class, standard class bulk and Every Door Direct Mail)
  • postage (includes all available discounts)

You also have the option in how you schedule your mail drops.  You can either mail everything at once, or you can spread out your mailing over several weeks.

Before you begin work, you will receive a detailed estimate based on the format you select and the mail quantity.  There are no minimum quantities, but you should know your cost per piece will be higher at lower quantities.

Optional – Start with a Direct Mail Plan

If you could benefit from some additional planning, we offer a detailed written Direct Mail Plan that includes recommendations for the following:

  • audience profile
  • list research
  • offers & calls-to-action
  • mailer format selection & specifications
  • messaging priorities
  • response channel options
  • testing strategy
  • production budgets
  • mailing schedules
  • response rate expectations

Here is the process we use to develop your report …

  1. You complete a short questionnaire
  2. We review your project over a phone call (or Zoom call)
  3. We prepare our recommendations and deliver to you.
  4. We meet again by phone or Zoom to discuss our recommendations

Our fee for the Direct Mail Plan is $500.

Direct Mail Alternatives

If the program above doesn’t fit your needs, please consider the following alternatives:

Full-Service Direct Mail Campaigns
Direct Mail Consulting
Direct Mail Monthly Coaching

Interested?

Please complete the form at the right – and we’ll be in touch right away.

If you have any questions, click here to schedule a call, or send an email to bob@mccarthyandking.com

Thank you.

Bob McCarthy