Real Estate Marketing 

Lead Generation  |  Direct Mail  |  Digital Marketing

Let’s get you more leads

Real estate agents live for new listings – properties that are ready to go on the market.

There is a lot of evidence to show that homeowners will list their homes with the first person who contacts them.

So, how do you find those people before the competition? How do you get there first?

Direct mail is one way to connect with potential sellers even before they’ve made a decision to sell.

Yes, you will also be reaching those who have already decided to sell, or may already be on the market.

But the important thing is you will be generating early-stage leads – before everyone else.

When you use direct mail to acquire new listings, you need to understand that your audience will be at different stages in their decision-making process:

  • Some will be ready – and will be open to a meeting
  • Some will be seriously thinking about it – and will be open to a home valuation
  • Some will have it in the back of their mind – and will be open to some useful information

Direct mail will allow you to reach all these groups.

And they will self-identify by the actions they take to your mailer.

Let’s have a conversation.


Choose your best lead generation path

The goal for every lead generation program is to find more prospects who are ready to buy. We can help you do this in a variety of ways.

Targeted DM Campaigns

What type of listings are you looking for?  High-end, mid-level, low-end, commercial properties?  This is your direct mail campaign so you set the plans and we’ll help you implement them. Everything is custom-made to your business.

Farming Campaigns

Direct mail “farming” is a long-established direct mail strategy designed to build a long-term relationship with your target audience. It could be a specific neighborhood or a particular homeowner profile.  The key is repetition and patience.

Read our Ultimate Guide to Real Estate Farming

Just Listed/Sold Announcements

When you get a new listing or close on a property, you want to get the word out to let people know.  Just Listed and Just Sold announcement postcards can be mailed right way to your targeted audience – generally to the homeowners in the same neighborhood.


A full-service direct mail program – with flexibility

We have put together a direct mail program that does everything for you – but we also want to give you choices.

Mailing lists
Target the right audience for your business. Target homeowners by age, income, home value, time in the home and, of course, location.

Mailer formats
Postcards, letter mail, snap pack mailers.  Select the mailer format you want.  Each comes with its own pricing

Mailing quantities
After we run your numbers, you will have an estimated quantity for your entire market. But you can mail any quantity you want.

Response options
After your mailer is received, you want to give people as many response options as possible. Phone, landing page, QR code, reply mail, walk-in. The choice is yours.

Schedule flexibility
This is your campaign so you decide when you want to print and mail. Once everything is ready, you simply place your order to begin the campaign. You can mail any time with any quantity.

Plus, optional digital ad and email support

Direct mail works very well as a standalone, but you can also support your mailing with digital ads – to reinforce your message on Facebook, Google or any online ad network.

And as you start to generate leads, it’s important to have a follow-up drip email program in place – so you can stay in touch with those leads over many weeks, months, even years.

Get a FREE mailing list report – and complete pricing

It’s easy to get started.  Just tell us who you want to reach and where they are located (zip codes, cities, counties, states).  We will then produce a FREE personalized mailing list report along with complete pricing for your direct mail campaign.  It’s all free without obligation.

Let’s start with a chat

If it looks like we can help you, let’s get acquainted. Just a brief chat would do – maybe 15 or 20 minutes. Click here to schedule a call (or Zoom meeting). Or call 508-473-8643 (M-F/9-5/Eastern).

Lead Surveys

We also offer Digital Marketing Services


New websites are great, but chances are you just need a few changes. Let’s take a look and give you some ideas.

Facebook Ads

Facebook is the most popular social media platform on the planet with extensive targeting. Let’s see if it’s right for you.

Customer Reviews

Customer reviews on Google and other platforms will get you higher rankings – and we can show you how.

Local SEO

How do you get your business listed on Google Maps (the Map Pack)?  It’s a process – and we can show you how.

Online Display Ads

Online display ads are everywhere, but we can help you place them in front of your best target audience.

Listings & Citations

Google has made it very clear, it wants to see consistency across all website directory listings. Let’s get started.

Google Ads

Google Ads puts your business in front of people who are actually searching for businesses like yours. And we can help you.

Email Marketing

Keep your name in front of the people who have already engaged with you and opted in to your email list.

Local Service Ads

Local Service Ads is a relatively new Google offering that will send you leads – if you quality. We can help.

“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach. Our revenues increased while our costs went down.”
Chuck Page

COO, Darling Consulting Group