Search engine optimization (SEO) seems very complicated, doesn’t it.

Just the name itself will make you dizzy. Then there’s the onslaught of advice you get around keywords, meta data, inbound links and, of course, content creation.

It’s a bit overwhelming especially if you don’t focus on this topic. You can see why people feel the need to hire an expert.

It doesn’t have to be that complicated.

Before I explain, let’s all agree that SEO is a pretty big deal. If there are people out there looking for businesses like yours, you want your website to rank high on Google, Bing, Yahoo and the other search engines.

So SEO is important.

Now let me make it easy and give you the one really simple secret to SEO.  Here it is …

Create More Pages

That’s right.  I’ts real simple. Just create more pages on your website. That’s the key to better SEO.

If you expand your website by adding pages and subdividing existing pages, you will increase your chances that Google will find you.

You see, in the eyes of the search engines (and real people too), your website of 25 or 50 or 100 pages isn’t seen for its totallity.  No one knows or cares how many pages you have.

The only thing that matters is whether one or more of those pages can deliver the information that’s being sought in a search.  And you increase your chances if you add pages.

Not necessarily a blog 

Contrary to what you may have heard, it doesn’t have to be a blog. A blog is good because it is designed to be updated on a regular and frequent basis.  And blogs often (but not always) include educational content that searchers like.

But a blog is just a website.  When you update your blog with a new post, you are really just adding a new page.

So don’t get bogged down with whether or not you want or need a blog.  That’s not the issue.  Just look for ways to create more web pages.

Here are som ideas:  Take each individual product or service you offer and look for ways to:

  • Add an Frequently Asked Questions page
  • Add a demonstration video page
  • Add a case study or customer interview page
  • Add a customer list page
  • Add an installation instructions page
  • Add a photo gallery page
  • Add a tutorial page

You may already some of these pages on your website, but I’m talking about creating these pages for each and every product or service.

This will multiply your pages very quickly.

Use your imagination here, but remember the idea is to place each of these items on its own page.

Of course, creating new pages is just the first step.

You also want to make sure those pages feature some of your important keywords and that you complete all the meta information on the admin pages to assist the search engines in finding you.

And you need to let people know these pages exist so you’ll want to post on social media and other websites and blogs to create links and bring traffic back to your site.

When you have more pages, and you’ve made it easy for search engines, and you have generated some interest in those pages through inbound links, your SEO will improve.


This article may be republished at any time as long as it includes the full bio and associated links below.

Bob McCarthy is a marketing consultant specializing in helping companies with lead generation and lead nurturing.  He has two reports you can download:  Step by Step Lead Generation and Lead Nurturing and Making Snail Mail Work – 13 Lessons in Direct Mail Strategy.

About Bob McCarthy

Bob McCarthy is a direct response consultant and copywriter with a focus on direct mail, email and digital marketing. Bob works with B2B, B2C and Non-Profit clients. You can download his free ebook, "Making Snail Mail Work: 13 Lessons in Direct Mail Strategy."