resident direct mail

Direct Response Strategy, Creative & Execution

Resident Direct Mail

McCarthy & King Marketing creates direct mail programs targeting residential households sorted by demographics and zip codes.

Target your audience by zip code or radius
When you sell to local residents, you can target in a number of ways.  You can mail to all households by income, age, family size, pets, homeownership as well as new residents and new homeowners.  Geographically, you can select by zip code or radius.

Take advantage of saturation postage discounts
Resident direct mail often qualifies for big discounts in postage.  Depending on your target demographics, you could qualify for 5-digit zip, carrier route or saturation discounts.

Track, measure and adjust
The real strength of direct marketing is the ability to track and measure response.  After each mailing, we’ll take the results and recommend changes for your next mailing.  Not wholesale changes, but tweaks and revisions to help you find even better results next time.

Complement your direct mail with email drips, blasts and newsletters
Direct mail is a powerful marketing tool.  But when you combine it with email, you get a great one-two punch. Add email to your mix in the form of email drips, email blasts and email newsletters.

To discuss your project, call Bob McCarthy at 508-473-8643.