Direct Mail Marketing

Strategy    Copy/Creative    Testing

It’s all about the response.

If you’re using (or planning to use) direct mail marketing, it’s not enough to focus on getting your mail out the door. That’s the mechanics of direct marketing and many companies can help you with that.

What you need to focus on is the response. That’s what we do.

We are direct response specialists and we want to help you generate more response – meaning more leads, more phone calls, more appointments, more sales, more renewals, more visitors, more donations.

We’ve been doing this for more than 30 years, working with all types of organizations – B2B, B2C and Non-Profits.  

Whether you’re new to direct marketing, or looking for ways to improve an existing program, we can help you with an integrated solution that combines Strategy, Copy/Creative and Testing.

Strategy.  Direct mail can go in many directions. There is no one-size-fits-all approach. Let’s be sure your program is the right fit for your organization and contributing directly to your sales process.

Copy/Creative – Your mailer – whether it’s a letter package, postcard of self-mailer – is the face of your direct mail campaign. Let’s be sure you are making a clear and persuasive case for getting your target audience to respond.

Testing. Don’t let intuition and gut instinct drive your critical decision-making. With direct mail, assumptions are confirmed or rejected through testing. And testing needs to be part of everything you do.

FREE Strategy Session

Before you begin your next direct mail campaign, let’s get acquainted and schedule a FREE Strategy Session where we can walk you through our approach to direct mail marketing

We also provide full-service direct mail campaigns …

“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach. Our revenues increased while our costs went down.”
Chuck Page

COO, Darling Consulting Group

Direct Mail has so many moving parts.  Let us help you pull it all together.

Mailing Lists. It starts with your Sales Process

Every business has a sales process. You may not know it or given it much thought, but it exists.

A sales process provides your team a step-by-step overview of how sale is supposed to happen. It also provides a framework from which you can build your lead generation and lead nurturing programs.

Offers. Generate leads from many sources

In today’s world, businesses can generate leads from many marketing activities – which are often divided into two groups – outbound marketing and inbound marketing.

For outbound, you take the assertive step of reaching out to your prospects. For inbound, your prospects will be finding and reaching out to you.

Creative. Use lead magnets to capture more leads

One way to maximize your response is with a lead magnet. 

Lead magnets are informational offers (like an eBook, white paper, tip sheet or video) that can be used as incentives for generating a higher volume of leads.  If you don’t have a lead magnet, you need one. 

Testing. Create a multi-step landing page funnel

Sending your new prospects to a dedicated landing page is always more effective than sending them to your website.

But once they’ve opted in – and become a lead – why not keep them engaged with a multi-page lead funnel?  Why not move them along your sales process?

Print/Mail/ Manage your follow-up with lead nurturing

The vast majority of your leads won’t close right away, but statistics show these people will buy from someone eventually.

With a comprehensive lead nurturing program in place, you will be able to build on that relationship and be at their doorstep when they are ready to buy. 

Response.  Track and measure everything

A well-oiled lead system needs to be able to track your responses from all sources, and assess every step in the sales process.

This gives you the opportunity to apply meaningful metrics to each program and channel, which in turn allows you to continually improve your performance.

Follow-up. Nothing falls through the cracks

Your lead generation program is no small investment of time or money.

But if you have a program that stays in touch with your leads over the long haul, you can be sure that those leads never fall through the cracks – and that will protect your investment.

Online Enhancements. Let’s walk you through the system

Click on the button below to schedule a free Zoom strategy session where we will walk you through every step in the lead system process.

Schedule a FREE Strategy Session

FREE Strategy Session

Looking for ways to improve your lead generation efforts?  We might have a few ideas for you.

We offer a FREE 60-minute Strategy Session (via Zoom) where we will take time to learn about you, your business and your sales/marketing needs. We will then walk you through the entire lead generation system focusing on those parts that are most relevant to you.

There’s no obligation. It’s just an opportunity to get to know each other, and hopefully give you some ideas for moving forward.