‘Fractional’ Marketing Services

Strategy  |  Creative  |  Execution

When you don’t have an experienced marketing director on staff …

Put me on your team

as your temporary/part-time/fractional Marketing Director or CMO

Strategy

Put your best foot forward with
a detailed strategic plan.

Creative

Target your audience with a
clear, persuasive message.

Execution

Let’s put that strategy and
creative work into action

Tap into my 30+ years of practical, hands-on
marketing experience – at a fraction of a full-time salary.

Hiring an experienced full-time marketing director or CMO (chief marketing officer) is a major financial commitment for small, growing businesses.

Many hope to get there someday – but until then …

I’m here to help.

My name is Bob McCarthy.

In my 30+ years as a marketing professional, I have worn many hats – as a freelancer, a consultant, a coach, a trainer, an educator, a project manager, a creative director, a digital marketer, a list/media researcher, a strategist … well, you get the idea.

Simply put, I have lots of experience. Across many different industries. B2B, B2C and Non-Profit.

My Capabilities 

Tap into my 30+ years of practical, hands-on
marketing experience – at a fraction of a full-time salary.

Hiring an experienced full-time marketing director or CMO (chief marketing officer) is a major financial commitment for small, growing businesses.

Many hope to get there someday – but until then …

I’m here to help.

My name is Bob McCarthy.

In my 30+ years as a marketing professional, I have worn many hats – as a freelancer, a consultant, a coach, a trainer, an educator, a project manager, a creative director, a digital marketer, a list/media researcher, a strategist … well, you get the idea.

Simply put, I have lots of experience. Across many different industries. B2B, B2C and Non-Profit.

Direct Response

Digital Ads

Website Content

SEO

 

Plus, everything you need AFTER the leads come in

Hiring an experienced full-time marketing director or CMO (chief marketing officer) is a major financial commitment for small, growing businesses.

Many hope to get there someday – but until then …

I’m here to help.

My name is Bob McCarthy.

In my 30+ years as a marketing professional, I have worn many hats – as a freelancer, a consultant, a coach, a trainer, an educator, a project manager, a creative director, a digital marketer, a list/media researcher, a strategist … well, you get the idea.

Simply put, I have lots of experience. Across many different industries. B2B, B2C and Non-Profit.

Let’s start with a chat

If it looks like we can help you, let’s get acquainted. Just a brief chat would do – maybe 15 or 20 minutes. Click here to schedule a call (or Zoom meeting). Or call 508-473-8643 (M-F/9-5/Eastern).

“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach. Our revenues increased while our costs went down.”
Chuck Page

COO, Darling Consulting Group

More resources from our Direct Response library

Download any one or more of these FREE guides

Making Snail Mail Work
GeneratingSalesLeads