Lead Generation

Direct Mail | Digital Ads | SEO

Lead Generation from All Corners

We combine direct mail, digital ads & SEO outreach

with an automated follow-up funnel that turns interest into action.

Welcome to McCarthy & King Marketing.

Tired of disconnected marketing tactics that don’t deliver real results? Our Lead Generation Services combine targeted outreach with a centralized lead funnel that nurtures every prospect—from first touch to final sale.

We integrate three proven channels – Direct Mail, Digital Advertising, and Search Engine Optimization (SEO) – with a powerful, streamlined conversion system that includes:

A high-converting lead magnet and landing page
A persuasive sales page
CRM integration for lead tracking and follow-up
Automated drip email sequences to nurture and convert leads over time

Whether you’re just starting out or scaling up, we provide the tools and strategy to build a steady flow of qualified leads—and keep them moving toward “yes.”

Choose one, two or all three programs.

Direct Mail

Targeted, trackable mail campaigns that put your message directly in the hands of motivated prospects.

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Digital Ads

High-converting ads on Google, Facebook, and Digital Display – designed to drive clicks, leads, and results.

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SEO

Organic search strategies that boost visibility, attract ideal customers, and generate leads month after month.

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Turning Interest into Action – How the lead funnel works

They say once a lead comes into your funnel, the hard work begins.

Lead follow-up is a multi-step process that helps provide your sales team with sales-ready leads.

Here is what your lead funnel could look like:

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Lead Magnet

Start with a lead magnet – like a free guide – to incentivize your audience to respond.

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Landing Page Sequence

Opt-In Page

Entice visitors to exchange contact info for your lead magnet.

Sales Page

Present your offer and drive prospects to take action.

Appointment Page

Let qualified leads schedule a call or consultation now.

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Lead Capture & Qualify

Lead Tracking

Track the original source for every lead – by phone, form or chat

CRM Integration

Connect captured leads to your CRM or we’ll provide one.

Lead Qualification Phone Call

Call leads to assess fit before offering appointments.

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Lead Nurture & Follow-Up

Drip Email Sequence

Send timed emails to build your relationship with new leads

Informational Emails

Deliver valuable insights that build trust and demonstrate authority.

Retargeting Ads

Re-engage visitors with targeted ads after they leave your website.

Reminder Mail

Send physical mail to add another “touch” to your marketing.

Book a FREE Strategy Session

If it looks like we can help you, let’s schedule a FREE Strategy Session where we will walk you through our process and pricing. Click here to schedule a call (or Zoom meeting). Or call 508-473-8643 (M-F/9-5/Eastern).

“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach. Our revenues increased while our costs went down.”

Chuck Page

COO, Darling Consulting Group

Based in Greater Boston. Serving clients nationwide.

While we work with clients across the U.S., we’re proud to call the Boston area home. Being local means we’re easy to reach and easy to trust—bringing you expert service without the corporate feel.

If you’re nearby, let’s meet in person. If you’re not, we’re just a phone call or video chat away.