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‘Digital’ Direct Mail – anything but old-school

As a standalone, direct mail is a proven marketing channel.

But when you enhance your direct mail marketing with the tools of the Internet,
you take your marketing to a whole new level.

We call it “Digital” Direct Mail – and we can make it work for you.

Bob McCarthy

‘Digital’ Direct Mail?

Yes, it sounds like a contradiction of terms.

I am a long-time direct marketer, and a big fan of digital marketing.

Like many of you, I have made digital marketing a cornerstone of my own marketing.  I spend countless hours working on my website, content creation, blogging, SEO, PPC ads and email marketing.

I’ve also integrated digital marketing into my direct mail programs.

I don’t see direct and digital as mutually exclusive or competitive. I see them as collaborative and an important new development in the business of direct response.

If you need help with your direct mail, or would like to explore “digital” direct mail, let’s schedule a time to talk.

Bob McCarthy

“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach. Our revenues increased while our costs went down.”

Chuck Page

COO, Darling Consulting Group

The Collaboration of Direct Mail and Digital Marketing

We never know what tools we will need for any given client or project.

We try to be open to everything …

Direct Mail Marketing

Still a powerhouse, direct mail gets the attention of your targeted audience like no other marketing channel.  Targeted mailing lists. Compelling offers. Attention-getting creative. Complete print/mail production.  Detailed response analysis.

Digital Marketing

Connect with your prospects as they travel around the web. Combine targeted messaging with pay-per-click to produce measurable results. Google Adwords search campaigns. Google Display advertising. Facebook advertising. Retargeting campaigns.

Content Marketing

Your prospects and customers are seeking information to help them make smarter buying decisions.  With a strong content marketing program, you will bring more visitors to your website while positioning you as the expert in your field.

EMail Marketing

Targeted, fast and affordable, email marketing keeps your organization in front of your best prospects with top-of-mind messaging. Penetrating drip email. Responsive email surveys. Engaging lead nurturing. Informative email newsletters.

Lead Surveys

Reach out and discover what your target prospects are thinking and planning before you engage with them. Direct mail print surveys. Email online surveys. Information gathering. Database building. Lead generation. Lead qualification.

Marketing Funnels

Put in place an automated series of activities to take your prospects through your sales process – from lead generation and qualification to lead nurturing and engagement.  Drip email. Follow-up direct mail.  Retargeting online ads.