Lead Generation Program
Take control of your sales process with lead generation and lead nurturing
McCarthy & King Marketing offers the complete sales lead program to help you generate, capture, qualify and nurture your sales leads every step of the sales process.
A comprehensive approach to lead generation and lead nurturing
Sales cycles vary in the length and the details, but they all go through this 5-step process. Let us help you put all the pieces in the place to give your sales team the support it needs. We can help you withe the entire process – or just the parts you need.
|Lead Generation||Use direct marketing and other online/offline marketing tactics to bring new leads into your marketing funnel. Let us help you develop the right offers and strategies to deliver a consistent flow of new leads to your sales process.|
|Lead Capture||Use landing pages (as well as PURLs and QR Codes) to capture online responses. Automate entire response-handling process including data collection, email confirmation and offer delivery. Continually test different landing pages to improve conversion.|
|Lead Qualification||Use the phone (and online surveys) to contact all leads to determine need, interest, buying authority, budget and timing. Work with sales to determine an acceptable definition of a qualified lead. Establish a scoring system to determine when leads go to sales.|
|Lead Nurturing||Use email (as well as postcards) to stay in touch with all leads. Create separate email paths for product/service, industry/application, job title/function, sales potential and/or level of interest. Develop emails and offers that inform, educate and engage.|
|Lead Measurement||Use lead tracking to determine response rates, conversion rates and order rates. Measure all metrics against costs to provide accurate comparison between media. Track leads through the entire sales process to determine cost of sale and return on investment.|
Learn more about our sales lead programs.
If you’d like to improve your organization’s sales lead program, call Bob McCarthy at 508-473-8643 or firstname.lastname@example.org.
Working with us
If you are interested in working with us, we offer two types of service engagements – monthly Programs and individual Projects.
Programs are best used for continuing work involving multiple marketing activities. Projects are a good way to get started and get acquainted.
Resources related to the Sales Lead System
Article – The big picture of lead generation
Article – How do you define a sales lead?