New – Services – Lead Generation Program

Lead Generation Program

Take control of your sales process with lead generation and lead nurturing

McCarthy & King Marketing offers the complete sales lead program to help you generate, capture, qualify and nurture your sales leads every step of the sales process.

Lead Generation Program

Lead Generation Services

If you need to generate qualified leads and nurture those leads through the sales process, we can help.

We can with your staff o develop a consistent and fully measurable sales lead program that helps your sales team close more sales and be more productive.  You’ll also minimize lost leads and keep your team more accountable.

Depending on your needs, we can handle the whole program or we can work as part of your team.

A comprehensive approach to lead generation and lead nurturing

Sales cycles vary in the length and the details, but they all go through this 5-step process.   Let us help you put all the pieces in the place to give your sales team the support it needs.  We can help you withe the entire process – or just the parts you need.

Lead Generation Use direct marketing and other online/offline marketing tactics to bring new leads into your marketing funnel.  Let us help you develop the right offers and strategies to deliver a consistent flow of new leads to your sales process.
Lead Capture Use landing pages (as well as PURLs and QR Codes) to capture online responses. Automate entire response-handling process including data collection, email confirmation and offer delivery. Continually test different landing pages to improve conversion.
Lead Qualification Use the phone (and online surveys) to contact all leads to determine need, interest, buying authority, budget and timing. Work with sales to determine an acceptable definition of a qualified lead. Establish a scoring system to determine when leads go to sales.
Lead Nurturing Use email (as well as postcards) to stay in touch with all leads. Create separate email paths for product/service, industry/application, job title/function, sales potential and/or level of interest. Develop emails and offers that inform, educate and engage.
Lead Measurement Use lead tracking to determine response rates, conversion rates and order rates. Measure all metrics against costs to provide accurate comparison between media. Track leads through the entire sales process to determine cost of sale and return on investment.


Learn more about our sales lead programs.

If you’d like to improve your organization’s sales lead program, call Bob McCarthy at 508-473-8643 or


Working with us

If you are interested in working with us, we offer two types of service engagements – monthly Programs and individual Projects.

Programs are best used for continuing work involving multiple marketing activities.  Projects are a good way to get started and get acquainted.


Resources related to the Sales Lead System

Article – The big picture of lead generation

Article – How do you define a sales lead?

Report – Step by Step Lead Generation & Lead Nurturing