New – Sales Lead System

Improve sales performance and ROI with a closed loop sales lead system

McCarthy & King Marketing delivers a complete, closed-loop sales lead system to help you generate, capture, qualify and nurture your sales leads.

Sales Lead Sytem

Think System, Not Campaign

It’s more than semantics. Campaigns begin and end. Systems just keep on running. And when it comes to sales leads, you need a system that

  • delivers a steady stream of new sales leads all year long
  • follows up all leads until they are ready to buy
  • tracks and measures every promotion against costs

Let us help you put a sales lead system in place at your organization. This doesn’t have to be a major overhaul. We can sometimes work with programs you already have in place.

Close the loop with our 5-step Sales Lead System

Sales cycles vary in the length and the details, but they all go through this 5-step process.   Let us help you put all the pieces in the place to give your sales team the support it needs.

We can provide the entire Sales Lead System – or just the parts you need.

Lead Generation Use direct marketing and other online/offline marketing tactics to bring new leads into your marketing funnel.  Let us help you develop the right offers and strategies deliver a consistent flow of new leads to your sales process.
Lead Capture Use landing pages (as well as PURLs and QR Codes) to capture online responses. Automate entire response-handling process including data collection, email confirmation and offer delivery. Continually test different landing pages to improve conversion.
Lead Qualification Use the phone (and online surveys) to contact all leads to determine need, interest, buying authority, budget and timing. Work with sales to determine an acceptable definition of a qualified lead. Establish a scoring system to determine when leads go to sales.
Lead Nurturing Use email (as well as postcards) to stay in touch with all leads. Create separate email paths for product/service, industry/application, job title/function, sales potential and/or level of interest. Develop emails and offers that inform, educate and engage.
Lead Measurement Use lead tracking to determine response rates, conversion rates and order rates. Measure all metrics against costs to provide accurate comparison between media. Track leads through the entire sales process to determine cost of sale and return on investment.

Learn more about the Sales Lead System

If you’d like to add a Sales Lead System to your organization, call Bob McCarthy at 508-473-8643 or

Working with us

If you are interested in working with us, we offer two types of service engagements – monthly Programs and individual Projects.

Programs are best used for continuing work involving multiple marketing activities.  Projects are a good way to get started and get acquainted.

Resources related to the Sales Lead System

Article – The big picture of lead generation

Article – How do you define a sales lead?

Report – Step by Step Lead Generation & Lead Nurturing